DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#vp-global marketing
#digital landscape
#changing rapidly
Amazon’s online sales fell 1% in the fourth quarter ended December 31, 2021, compared to record highs in the fourth quarter of 2020. Operating income for the entire company dropped 50% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth quarter
#record highs
#operating income
A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost
[ HuffPost | 2022-02-02 08:44:58 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#comic book
From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
[ The Guardian | 2022-01-31 07:00:45 UTC ]
More news stories like this | News stories tagged with:
#read online
#save money
#buying books
#local library
#wide range
#ebooks
Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with:
#axel scheffler
#nielsen bookscan
#nielsen
Gina Miller and Theresa May are happy to be in Bloody Difficult Women, but the Mail man wanted his lawyers to vet the scriptThe Daily Mail and the Mail on Sunday have been banging on a lot lately about freedom of expression. An editorial declared it to be a “dark day” when the newspaper group... Continue reading at The Guardian
[ The Guardian | 2022-01-25 08:00:39 UTC ]
More news stories like this | News stories tagged with:
#legal battle
#meghan markle
#west london
#factual accuracy
#tim walker
#anthology
Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#comic book
Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#creative access
#10th anniversary
#stephen page
PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
More news stories like this | News stories tagged with:
#big move
#rich history
#publishing platform
Free Little Libraries are delightful to find but some creators take them to a new level. Here are eight unique free little libraries. Continue reading at Book Riot
[ Book Riot | 2021-12-30 11:31:00 UTC ]
More news stories like this | News stories tagged with:
#free libraries
#libraries
Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 22:39:43 UTC ]
More news stories like this | News stories tagged with:
#online children
#recently arrived
The LoveReading LitFest, which launched in March this year, has announced it is moving away from a members-only subscription model to become free to view. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 08:23:21 UTC ]
More news stories like this | News stories tagged with:
#subscription model
Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#undisclosed price
#emotional learning
A free workshop for writers of colour is being organised by The Society of Children's Book Writers & Illustrators (SCBWI). Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 20:37:24 UTC ]
More news stories like this | News stories tagged with:
#children's book
Simon & Schuster Children’s Books has acquired Rock, Paper, Killers, the "delicious and playful" first in a line of YA thrillers by Alexia Mason, a new pseudonym for Irish crime writer Alex Barclay. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 07:49:47 UTC ]
More news stories like this | News stories tagged with:
#ya series
The An Post Irish Book Awards ceremony has been moved to an online only ceremony due to the worsening coronavirus rates in the country. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 13:49:06 UTC ]
More news stories like this | News stories tagged with:
#irish book
The realities -- the good, the challenging, and the great -- of going fine-free in libraries from a public librarian. Continue reading at Book Riot
[ Book Riot | 2021-11-15 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
These free short stories by your favorite authors will entice and enchant you with bookkeeping aliens, ant writing, and sentient drones. Continue reading at Book Riot
[ Book Riot | 2021-11-10 11:34:00 UTC ]
More news stories like this | News stories tagged with:
#favorite authors
#short stories
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#turn led
#film adaptation
#bestselling book
Lots of good bookish things happened this week, including research that proves libraries lead to healthier, more equitable communities. Continue reading at Book Riot
[ Book Riot | 2021-10-29 10:42:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#free book
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#advent international
#nielsen