DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Critics and audiences are hailing the release of Abbott Elementary, ABC’s new workplace sitcom created by and starring Quinta Brunson (and, by the way, featuring a virtuosic comedic performance by Janelle James). Abbott Elementary, which received the highest comedy ratings since Modern Family’s... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-10 20:19:56 UTC ]
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The novelist Kathryn Davis’s personal and time-shuffling new book, “Aurelia, Aurélia,” is about the death of her husband. Continue reading at The New York Times
[ The New York Times | 2022-03-02 10:00:08 UTC ]
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#memoir
The ABA's hour-long Town Hall drew almost 200 participants, with booksellers celebrating the board’s increased diversity, but also concerned about changes made this past fall to the ABA Ends Policies regarding its view on freedom of expression. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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#free speech
The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Alejandro Zambra’s latest book is a lighthearted study of artistic birthright, national identity and Chile’s contemporary literary scene. Continue reading at The New York Times
[ The New York Times | 2022-02-15 10:00:04 UTC ]
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We once again have to point out that you cannot actually “steal” from a little free library. And you should definitely not get the cops involved if you think someone is “stealing” the explicitly free things you’ve put out. Little free libraries do NOT come with means tests. But is it possible... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-11 15:43:09 UTC ]
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Tessa Hadley's "Free Love" follows a happy 1960s mother and wife who shocks her family — and herself. Continue reading at The Washington Post
[ The Washington Post | 2022-02-08 13:42:21 UTC ]
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Amazon’s online sales fell 1% in the fourth quarter ended December 31, 2021, compared to record highs in the fourth quarter of 2020. Operating income for the entire company dropped 50% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost
[ HuffPost | 2022-02-02 08:44:58 UTC ]
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From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
[ The Guardian | 2022-01-31 07:00:45 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Gina Miller and Theresa May are happy to be in Bloody Difficult Women, but the Mail man wanted his lawyers to vet the scriptThe Daily Mail and the Mail on Sunday have been banging on a lot lately about freedom of expression. An editorial declared it to be a “dark day” when the newspaper group... Continue reading at The Guardian
[ The Guardian | 2022-01-25 08:00:39 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Free Little Libraries are delightful to find but some creators take them to a new level. Here are eight unique free little libraries. Continue reading at Book Riot
[ Book Riot | 2021-12-30 11:31:00 UTC ]
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Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 22:39:43 UTC ]
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The LoveReading LitFest, which launched in March this year, has announced it is moving away from a members-only subscription model to become free to view. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 08:23:21 UTC ]
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Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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A free workshop for writers of colour is being organised by The Society of Children's Book Writers & Illustrators (SCBWI). Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 20:37:24 UTC ]
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