DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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Claire Thomas’s three female protagonists ponder their worries while watching Samuel Beckett’s “Happy Days.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-23 16:59:08 UTC ]
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Transworld has acquired Block, Delete, Move On: It’s Not You, It’s Him by anonymous online relationship expert Lalalaletmeexplain. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 04:03:10 UTC ]
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Whether it’s vampires or werewolves or mysterious patterns in wallpaper, writers of Gothic short stories have used all sorts of horrors and frights to chill our blood, ever since the horror short story developed in the early nineteenth century. Below, we pick ten of the very best Gothic horror... Continue reading at Interesting Literature
[ Interesting Literature | 2021-03-18 15:00:00 UTC ]
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The UK arm of Bookshop.org, the online retailer that partners with indie bookstores, has a new initiative on the way: it’s launching a series of online events for its customers as well as customers of unaffiliated indies. For the first event on March 23rd, Bookshop is partnering with Faber to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-11 19:42:27 UTC ]
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All the books, all the conversation, and no deciding which literary-themed mask to wear. These are the best online book clubs to check out. Continue reading at Book Riot
[ Book Riot | 2021-03-04 11:33:00 UTC ]
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Nobel Prize-winning author Sir Kazuo Ishiguro has revealed concerns that young writers are “self-censoring” to avoid an “anonymous lynch mob that turns up online and makes their lives a misery”. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 15:01:44 UTC ]
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Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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Lauren Oyler’s debut novel brings the reader down a rabbit hole of endless, mindless scrolling, online identities, and conspiracy theories. Fake Accounts follows the journey of a young woman after she discovers that her boyfriend is running an Instagram account spouting dangerous conspiracies... Continue reading at Electric Literature
[ Electric Literature | 2021-02-26 12:00:00 UTC ]
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Bonnier Books UK and Konnie Huq have teamed up with the National Literacy Trust to deliver a lockdown eco lesson on the Daily Mail website Mail+, with 8,000 copies of the author's latest book set to be donated to children in Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 08:40:56 UTC ]
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The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
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Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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Peter Barnes’ monologue about a royal footman was commissioned for radio but never broadcast until now. Director Philip Franks and others unravel its mysteryThe most celebrated set of dramatic monologues for broadcasting and theatre are Alan Bennett’s Talking Heads, first performed in the 1980s.... Continue reading at The Guardian
[ The Guardian | 2021-02-12 13:00:44 UTC ]
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Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC
[ CBC | 2021-02-11 02:25:53 UTC ]
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Lauren Oyler’s “Fake Accounts” and Patricia Lockwood’s “No One Is Talking About This” critique our Internet-attenuated lives. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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It's time for free books! This is where to find the best free Kindle Books, 2021 edition. Get reading with these options. Continue reading at Book Riot
[ Book Riot | 2021-02-10 11:34:00 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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