Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with: #digital landscape #changing rapidly

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[ The Bookseller | 2020-10-26 15:50:49 UTC ]
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Why this Brooklyn library is betting on a future that’s bigger than books

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[ Fast Company | 2020-10-23 12:15:29 UTC ]
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Bluebird swipes guide to online dating from ex-Facebook psychiatrist

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[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Samantha Bond to play the Queen in Windsor Knot audiobook

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[ The Bookseller | 2020-10-21 13:14:02 UTC ]
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Heywood Hill launches free books for life competition

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[ The Bookseller | 2020-10-19 13:58:51 UTC ]
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How to get Amazon Prime for free for Prime Day

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[ PC World | 2020-10-13 06:35:00 UTC ]
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Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020

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[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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Free words

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[ The Bookseller | 2020-10-09 06:52:54 UTC ]
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Children’s Book Begets Online Community for Grieving Kids

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[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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Thomas Nelson, Lysa TerKeurst Launch New Book Brand

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[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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[ The Bookseller | 2020-09-29 13:48:32 UTC ]
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Get 'Linux Administration Cookbook' ($35.99 value) FREE for a limited time

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[ Betanews | 2020-09-22 15:03:07 UTC ]
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[ AdWeek | 2020-09-14 00:00:00 UTC ]
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[ World Literature Today | 2020-09-10 12:52:47 UTC ]
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[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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