DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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The past six months have seen “explosive” online sales with print books up by 45%, e-books by 30% and audio increasing 28%, according to figures from Bookstat c.e.o. Paul Abbassi. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 01:00:03 UTC ]
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Waterstones has seen "strong" online orders for A Promised Land (Viking), with the title also at number one in Amazon's bestseller charts. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:17:45 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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A family curse trapped the three Widdershins sisters on the prison isle of Crowstone in A Pinch of Magic. The sequel, A Sprinkle of Sorcery, took them across the marshes and waves to a secret island not found on any map. In February, Simon & Schuster Children’s Books will publish the third... Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 07:14:55 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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In 1615, a sensational public murder trail took place in London. The victim, courtier and poet Sir Thomas Overbury, had died in 1613 while a prisoner in the Tower of London, but his death was only investigated two years later as wild rumours swirled around the court of James I. The whispers... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 17:39:33 UTC ]
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Hachette Children's Books has said the publisher will be "pivoting" promotional plans for J K Rowling's The Ickabog to support closed bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 10:01:07 UTC ]
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Independent publisher and bookseller Jacaranda is to launch an online book festival in December, celebrating a new wave of black British authors. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 08:45:44 UTC ]
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Tool contains publisher’s image libraries while encouraging public to upload their own photographs. Continue reading at Media Week
[ Media Week | 2020-11-04 14:41:51 UTC ]
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Access to the three-day online Creative Coalition festival is being made available free to everyone following the announcement of a fresh lockdown for England. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 16:09:58 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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With the Covid-19 pandemic resurgent around the globe, Penguin Random House this week announced that it is extending its Open License for online story time and read-aloud videos through March 31, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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The Panorama Project, the OverDrive-funded cross-industry initiative devoted to “data-informed insights on public libraries’ role in the publishing ecosystem” has announced the appointment of Daniel Albohn as the new Project Lead, replacing Guy LeCharles Gonzalez, who has taken a full-time... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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