DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC
[ CBC | 2022-10-14 17:36:32 UTC ]
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The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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#mobile webcomics
It is a truth universally acknowledged that there are as many definitions of “feminism” and “science fiction” as there are people who identify as feminists and science fiction enthusiasts—in fact, that is part of what makes both of these communities attractive to many people. However, by 1981,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 08:53:20 UTC ]
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More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World
[ PC World | 2022-09-06 14:30:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Almost 400 bookstores plan to participate in Bookstore Romance Day, a combination of virtual programming and national in-store events on August 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
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Sales in Amazon's online business fell 4% in the second quarter ended June 30, 2022, to $50.8 billion. Analysts attributed the decline to more people shopping in physical stores as well as an overall slowdown in consumer spending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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If you're looking to shake up the usual book club format, consider reading these plays as a way to make meet-ups more engaging. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:35:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Well, we still have some nice things—or rather, dogs do. While walking through my neighborhood in Missoula recently (a neighborhood that features seven Little Free Libraries for humans, it should be said), I stumbled across a very cute sight: some good Samaritan (by the looks of it, a small one)... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-14 14:30:34 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian
[ The Guardian | 2022-06-24 05:01:07 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Amazon’s Prime Day has returned to its usual time of the year—for 2022, it’ll take place on July 12 and July 13. As always, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $139 per year service that provides two-day shipping on all orders, as well as a ton of extras... Continue reading at PC World
[ PC World | 2022-06-17 15:57:21 UTC ]
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Amazon Prime Day is back for 2022. Despite its beginnings as a shopping “holiday” no one asked for, it’s grown to mammoth proportions—Amazon Prime members can expect a flood of discounts when the deals start dropping at midnight PT on Tuesday, July 12 and run through Wednesday, July... Continue reading at PC World
[ PC World | 2022-06-16 19:27:37 UTC ]
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As part of its summer programming, the New York Public Library is giving away 500,000 free books to kids and teens this summer! Continue reading at Book Riot
[ Book Riot | 2022-06-10 15:19:28 UTC ]
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