DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily activities, DoubleDown is looking to broaden its media-buying strategy with a new agency and additional publishing partners."We want to show up in places that might be unexpected for players and potential players," said John Clelland, VP-global marketing at DoubleDown, a Seattle subsidiary of Las Vegas gambling-machine manufacturer International Game Technology. "The digital landscape is changing rapidly. People are carrying increasingly sophisticated devices with bigger screens."Three years ago, every DoubleDown player was using a desktop computer, Mr. Clelland said. Now players are split down the middle, and mobile use is growing at double the pace of desktop. The company says it has over 1.7 million average daily users. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
News tagged with:
#vp-global marketing
#digital landscape
#changing rapidly
Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
More news stories like this |
After debuting on the Android 3.0 Honeycomb platform for tablets last month, the Zinio digital newsstand is now universally available on all Android devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android devices
Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big change
The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#people magazine
#web site
Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 09:19 The third edition of the Encyclopedia of Science Fiction is to be released online later this year by ESF Ltd, a new company set up by the contributors to the book, in association with Orion imprint Victor Gollancz. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#company set
Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD
[ AllThingsD | 2011-07-05 00:00:00 UTC ]
More news stories like this |
Publication Date: Tue, 05/07/2011 - 08:30 Free Word has appointed Rose Fenton as director of the organisation, with her first day to be 12th September. The Free Word Centre in London is a house of literature, literacy and free expression, hosting debates, readings and conferences. Ten... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12th september
#free expression
#free word
#english pen
#reading agency
#literary consultancy
Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online business
#provide ebooks
Written By: Lisa Campbell Publication Date: Mon, 04/07/2011 - 08:31 University lecturers posting course notes online are "harming" academic booksellers, and the posts can also deter students from reading around the subject, the chairman of the Booksellers Association's Academic, Professional... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic booksellers
#booksellers association
#iain finlayson
#serves students
Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier announced
#sean holzman
Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 08:34 A green charity offering books for free aims to open an outlet in every town in the UK, and has called on publishers to donate titles. The Booksellers Association has come out in support of the programme run by Healthy Planet,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#donate titles
#booksellers association
#healthy planet
Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Thu, 09/06/2011 - 15:38 Attendance at the London Book Fair in April was up 7% from 2009, the nearest comparable year, according to figures released by Reed Exhibitions. The 2011 fair welcomed 24,802 visitors, up from 23,096 in 2009, with US visitors... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international visitors
#visitor numbers
#figures released
#reed exhibitions
#alistair burtenshaw
#40th anniversary
Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big ideas
#global brands
Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 09:29 Bloomsbury and Faber are to jointly develop a digital content platform providing online access to drama texts. Drama Online will launch in October 2012, and will feature the drama lists from Methuen Drama, Arden... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drama online
#continually updated
Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#andy sareyan
#consumer brands
Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
More news stories like this |
German publisher said it was confident for annual sales after reporting strong revenue growth thanks to its expansion abroad and into its digital business. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online sales
#german publisher
#annual sales
#digital business
Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week
[ Media Week | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad editions
A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD
[ AllThingsD | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android tablets
#barnes noble
#nook color
#video content