Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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The National Association of College Stores is changing leadership in the face of financial losses for the fiscal year that ended March 31, 2019, planning to exit college textbook distribution, and expecting layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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US Bible vendor Christian Book Distributors says its acronym has become confusing for customersAfter 40 years of trading, the American Christian bookseller CBD has been forced to change its name after customers in search of a different kind of balm – the cannabis-derived compound CBD – ended up... Continue reading at The Guardian
[ The Guardian | 2019-07-22 11:24:23 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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Eve Rosen is an aspiring writer. She’s an editorial assistant at a literary imprint, but the office seems far friendlier to WASP-y men than to Jewish women like her. When her boss’s star writer, the longtime New Yorker reporter Henry Gray, invites Eve to spend the summer of 1987 as his research... Continue reading at Electric Literature
[ Electric Literature | 2019-07-09 14:00:32 UTC ]
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Andrew Scheer once said that the Harper Conservatives did not lose in 2015 because of their policies. Everything he's done on the policy front since then shows him doubling down on that belief. Continue reading at CBC
[ CBC | 2019-06-26 08:00:00 UTC ]
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A new book, “Anne Frank: The Collected Works,” includes previously unpublished letters Anne Frank wrote to her grandmother as the Nazis made their way across Europe. Continue reading at The Washington Post
[ The Washington Post | 2019-06-25 16:27:15 UTC ]
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Appointment comes months after walkout by former CEO Louise Adler and five MUP board members in protest over university’s new strategyFive months after the dramatic exit of its former CEO Louise Adler and five board members, Melbourne University Publishing have announced Nathan Hollier will take... Continue reading at The Guardian
[ The Guardian | 2019-06-13 01:22:23 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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#news publishers
PRH imprint Hamish Hamilton will publish Jonathan Safran Foer’s "urgent and compelling work" of non-fiction We Are The Weather: Saving The Planet Begins At Breakfast later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 12:53:45 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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#online campaigning
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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#ad revenue
McDonald’s Corp., in the face of criticism for its handling of harassment complaints, said it’s training workers to deal with the issue and is starting a hotline for victims. In a letter responding to an inquiry from U.S. Senator Tammy Duckworth, Chief Executive Officer Steve Easterbrook said... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 15:09:47 UTC ]
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LEAP, the news media’s leading full-service provider of data-optimized omnichannel marketing solutions has been selected by Adams Publishing Group to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-17 19:45:47 UTC ]
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