To improve the efficiency of digital tools, technologists and users need to collaborate, writes Bill Trippe. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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#digital tools
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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#digital properties
#automated system
#inventory programmatically
#automated fashion
As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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#facebook rolls
#big problem
#publishing directly
About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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#instagram feed
#focus groups
#google search
#andy cohen
Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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#b2b magazines
'Explainer,' the upcoming book by 'What If?' writer Munroe, is already near the top of bestseller lists despite not being published until November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-15 00:00:00 UTC ]
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#bestseller lists
#randall munroe
#upcoming book
Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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#editorial team
#today 6th
YouTube star Zoella, real name Zoe Sugg, has revealed she is writing the sequel to her debut novel Girl Online (Penguin) without the help of an “editorial consultant”. Girl Online was written with the assistance of Siobhan Curham, although Curham’s involvement with the book was not initially... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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#siobhan curham
#editorial consultant
#zoe sugg
#girl online
BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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#ripple effect
#social channels
#including facebook
#newfronts presentation
Olive Software's SmartLayers technology claims to turn a publisher's generic prose ebooks into an easily revised and upgradeable multimedia-enriched content platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Springer has developed a new platform, Bookmetrix, to offer title and chapter level metrics across all of their books. Bookmetrix has been developed in partnership with Altmetric. The data captured on Bookmetrix is displayed on the book pages of Springer's content platform SpringerLink and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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#book pages
#read online
#real time
The publishing veteran and author of seven books about St. Francis of Assisi has been tapped to head Franciscan Media Books, the nonprofit publishing arm of the Franciscan Friars of St. John the Baptist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Magazine media continues to do what we have done for hundreds of years. The post The More Things Change, The More They Stay The Same appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
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#things change
App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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#initial success
#game developer
#social networks
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#content directly
#ad business
#shopping cart
#posting videos
#latest step
The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian
[ The Guardian | 2015-03-23 00:00:00 UTC ]
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#difficult questions
#public interest
Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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Amazon customers in the US can now convert their print titles into Kindle books with a software package called Kindle Convert. Currently available in the US for computers running Windows 7 and 8, the software helps users to scan in pages of their print books, converting the image into usable... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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#amazon customers
#print titles
#kindle books
#print books
#include features
Securing recurring revenue, adjusting to a mobile audience and getting to know programatic. The post 6 Things B2B Publishers Should Worry About In 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-02 00:00:00 UTC ]
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Computers are both a blessing and a curse when it comes to getting work done. They make it so much more efficient to create the next great novel or balance the books than doing the same task on paper. But they are also a distraction machine, tempting us with Netflix streaming, Facebook, YouTube,... Continue reading at PC World
[ PC World | 2015-01-30 00:00:00 UTC ]
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#web browser
Digital distributor Trajectory has an algorithm it claims can extract a book's 'personality' in order to offer better recommendations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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