For Associations Balancing Print vs. Digital, Understanding Your Membership is Key

Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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In Germany Digital Publishing is No Longer Satan, But Savior

At Berlin's E:PUBLISH conference last week, one felt German publishing had finally fully embraced digital as a means of helping the industry and literature thrive. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Sharjah “Rights Souk” Fosters Key Partnerships on Geographic Fringe

The latest Sharjah International Book Fair underscored its role in bringing together partners from countries and regions often on the fringes of other fairs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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Alex Ferguson print run hits one million

Hodder has now printed more than 1m copies of Sir Alex Ferguson's memoir, My Autobiography... Continue reading at The Bookseller

[ The Bookseller | 2013-11-11 00:00:00 UTC ]
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Allrecipes Print Magazine Debuts

Meredith launched its previously announced Allrecipes print magazine today, a bimonthly, with a $4.99 cover price and a $12 one-year subscription. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Understanding Time Inc.'s New Editorial Order

Storied magazine publisher Time Inc. surprised its editors on Thursday by assigning them to report to division presidents instead of an editorial executive, leading some to wonder whether business interests would now trump those of edit.Time Inc. CEO Joe Ripp said the restructuring will make the... Continue reading at Advertising Age

[ Advertising Age | 2013-11-02 00:00:00 UTC ]
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Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Tales From the Digital Media Crypt

Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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Venue for London Book Fair 'still in balance'

A return by the London Book Fair to the ExCeL Centre in Docklands is not a done deal, according... Continue reading at The Bookseller

[ The Bookseller | 2013-10-31 00:00:00 UTC ]
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Putting Print In Its Place

New York—Print isn't dead for many of those honored at the Folio: 100 breakfast Wednesday morning at MediaNext. "You need a very, very strong print product," said Rance Crain, president of b-to-b publisher Crain Comm Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-31 00:00:00 UTC ]
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The Key To Productive Coffee Meetings

A coffee meeting is like a work date: It's you, them, and the potential for some sort of connection, or, as the MBA kids say, business development. However, unlike a date, you're allowed to take notes––and that can make all the difference. Why? Because as Behance founder Sean Blanda writes, the... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Amazon Unveils Its MatchBook Print-and-Kindle Combo Deal

Amazon today launched the MatchBook program it announced last month, which lets owners of select print books bought on Amazon get the Kindle ebook versions for $2.99 or cheaper. Continue reading at AllThingsD

[ AllThingsD | 2013-10-29 00:00:00 UTC ]
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More Dawn O'Porter for Hot Key

Hot Key Books has signed a six-figure deal for three books from TV presenter and writer Dawn O... Continue reading at The Bookseller

[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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For Major Pubs, Will Print No Longer Be the Norm?

Format has been a long-simmering topic of debate in book publishing, and the question of when, and if, a title is published in hardcover, paperback, and/or digital has become even more pressing as bricks-and-mortar bookstores dwindle and ebook sales grow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Word Association With Cheezburger’s Ben Huh

“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word listicle. Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Twitter spot for Hot Key

Hot Key Books is to publish a debut by 18-year-old Isobel Harrop, after publisher Emily Thomas... Continue reading at The Bookseller

[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
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