Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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A new blog and podcast launched this week by the Royal Literary Fund (RLF) aims to help the public acknowledge the contribution writers make to the cultural landscape, assist aspiring writers and provide professional authors with an extra income. The charity, which helps commercially published... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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National Readathon Day is being held for the first time on Jan. 24. It's sponsored by publisher Penguin Random House and the National Book Foundation, among others. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-21 00:00:00 UTC ]
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Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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The number of youngsters reading for pleasure has declined sharply, but this sector of publishing is booming – which results in some very strange mathsAre children reading less – or more? I’m confused. If less, then what happened to the 854,262 copies of John Green’s The Fault in Our Stars that... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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'The End of Power' – a respected, though modestly-selling, nonfiction book – has now been launched to a global audience thanks to Mark Zuckerberg. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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The Fall of Language in the Age of English, by the Japanese novelist and scholar Minae Mizumura, has all the ingredients of a rage-read. Indeed, when it was published in Japan in 2008, it infuriated commentators, who dismissed Mizumura as “reactionary,” “jingoistic,” or “elitist” and swarmed... Continue reading at Slate
[ Slate | 2015-01-09 00:00:00 UTC ]
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Children's books dominated the top of the US book charts in 2014, Nielsen BookScan's full-year statistics have revealed. Seven children's titles hit the number one spot last year and claimed pole position for 39 of the 52 weeks ending 28th December. This included an unbroken run of 15 weeks... Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Two January books address the topic of the words we use and their effect on those who hear them, for good or ill. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-29 00:00:00 UTC ]
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The Folio Prize has revealed the 80 books put forward for consideration for the 2015 award. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Poet Dylan Thomas will be commemorated each year with a new "Dylan Day", to be celebrated on 14th May. The announcement comes at the end of the year-long Dylan Thomas 100 Festival, which has celebrated the centenary of the poet's birth. Dylan Day, beginning in 2015, will be funded for three... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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The number of people borrowing books from libraries in England has halved since 1997, according to the annual library statistics prepared by the Chartered Institute of Public Finance and Accountancy (CIPFA). CIPFA plans to publish its annual statistics on Thursday (11th December), but early... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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Tencent and Baidu are only non-US digital media companies in top 10 by revenue, but country has four of top 10 fastest-growing firms, report saysChina is eroding Silicon Valley’s pre-eminent position as the home of the world’s largest internet businesses, with two companies making the top 10 by... Continue reading at The Guardian
[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Graphic novel publisher SelfMadeHero is attempting to beat Amazon's delivery promises by offering free same-day delivery across central London. The independent publisher will offer the service for two weeks from 1st December, with orders placed before 2p.m. on Monday to Friday delivered the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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