Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Download our Frankfurt Show Daily for Thursday, 9 October. This issue includes a report on HarperCollins' international plans, interviews with publishers from around the world and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily for October 8, 2014. In this issue, a report from CONTEC, the scoop on a seven-figure deal for a debut novel, inside HarperCollins's plans for HarperCollins Germany, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Wednesday, 8 October 2014 to find out what was discussed in the Tuesday conferences and what's going on at the Fair today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily from October 9, 2014. This issue features a roundup of the big deals that opened the show, an interview with Samsung's Rory O'Neill, photo essays, and more! Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Josie has been the leader of Innovation Enterprise, a CFO Publishing company, since its inception in 2009 and has led the compan Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-07 00:00:00 UTC ]
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Maggie joined PARADE in 2010 and was challenged to breathe new life into a Sunday magazine that has been around since 1941. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-07 00:00:00 UTC ]
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As owner of Zoomba Group, Maureen Slocum publishes two successful B2Bs, Foodservice Equipment & Supplies (FE&S) and Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-07 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Tuesday, October 7, 2014. Read about VIP speakers, international rights and licensing, digital publishing platforms and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-06 00:00:00 UTC ]
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Nancy Weber, a dynamic publishing industry marketing veteran, has a long history of creating results-oriented initiatives for Me Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-04 00:00:00 UTC ]
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As VP & GM, Anna leads a board that consists of the publishers that bring in major ad dollars for the mobile market. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-04 00:00:00 UTC ]
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With Savitt at the helm of the media business, Yahoo has reimagined its lifestyles content and launched new digital magazines: Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-03 00:00:00 UTC ]
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When Amy Vaxman joined Hotel Management Magazine in 1994 as a young sales manager, she never imag- ined returning one day as its publisher-but it's a role she has now held since 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-03 00:00:00 UTC ]
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Mariette is the executive force behind the transformation of the country's longest published magazine from an under-appreciated authority into a digital powerhouse across multiple platforms, serving all types of consumers. During this process, she revamped the editorial, increased online traffic... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Michela has worked with Dwell's founder Lara Deam to create a brand that extended beyond its foundation in print into a series of platforms built around community. This vision now extends across 11 platforms including the award-winning Dwell magazine, Dwell.com, Dwell Homes, Dwell on Design and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As CEO and founder of Bright Business Media LLC, and publisher of award-winning Smart Meetings, Marin has more than 22 years of experience in the travel meetings industries. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As part of Madavor Media's portfolio of properties, the company publishes Gluten-Free Living, an accompanying website, conference and daily deal site. It was Susan who identified that Madavor had been very successful in managing the Gluten-Free Living brand, which was positioned as the most... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As the SVP/Group Publisher of Better Homes and Gardens, Chris Guilfoyle is responsible for-and excels at-growing advertising for Meredith's flagship brand. Guilfoyle is an expert at leveraging women's lifestyle across multiple categories, including retail, shelter, food and beauty. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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