Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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A rare Shakespeare First Folio, regarded as the most important book in English literature, is discovered in a small French town. Continue reading at BBC News
[ BBC News | 2014-11-26 00:00:00 UTC ]
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Sylvia Day’s 'Captivated By You' jumped seven spots to hit #1 on Apple’s iBooks bestseller list, for the week ended November 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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The penultimate book in Sylvia Day's Crossfire erotica quintet has ended Jeff Kinney's two-week run at the summit of the UK Official Top 50 by a matter of just 221 copies, while Lynda Bellingham's just-released novel joined her memoir in the top 50. Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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The new show, Cartoon Crossroads Columbus, will launch with a two-day show in Columbus, Ohio in 2015 and transition to an annual four-day comics festival in Fall 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Allen & Unwin has signed a novel following the final years of The Great Gatsby author F Scott Fitzgerald. The publisher signed Stewart O'Nan's West of Sunset in a deal for UK, Commonwealth and Australia and New Zealand rights with Rachel Clements at Abner Stein on behalf of The Gernert Company. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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The Bookseller's Futurebook conference found the UK publishing industry focused on issues of marketing, ebook subscriptions and direct sales, among others. The post UK’s FutureBook Conference 2014: The Penguin Random House Show! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-18 00:00:00 UTC ]
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Groups including the publisher Penguin Random House and the National Book Foundation encourage bibliophiles to read between 12 and 4 p.m. on Jan. 24 and to raise money for the event. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
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Watch highlights from the 2013 FutureBook Conference. Book your place for this year's conference here Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
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Entertainment company Lionsgate is teaming with Dutch media company Imagine Nation and US based Triangular Entertainment to adapt Suzanne Collins’ The Hunger Games series (Scholastic) for the stage. Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Ebook readers reveal the most highlighted passages in Harry Potter, the Bible, Lord of the Rings and many more Its an odd sensation to be reading an ebook and to suddenly notice that thanks to the providers data-tracking software youre on a passage that other people have already highlighted. I... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
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Novelist Chimamanda Ngozi Adichie is to deliver the inaugural Folio Society Lecture when The Folio Prize Fiction Festival returns next year. Continue reading at The Bookseller
[ The Bookseller | 2014-11-03 00:00:00 UTC ]
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The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian
[ The Guardian | 2014-11-02 00:00:00 UTC ]
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'Mockingjay' is an adaptation of part of the final book in Suzanne Collins's trilogy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-01 00:00:00 UTC ]
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Over the past 65 years, the Folio Society, a London-based publisher, has released nearly 2,000 titles, most artfully designed, updated reissues of modern classics and works from the canon with an emphasis on packaging, typography, and illustration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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For the first time in the five years of the FutureBook Digital Census, more respondents say they commonly read on an iPad (41.9%) than do a Kindle (37.9%). However, Amazon is still by far the dominant retail site for buying ebooks. The results, from FutureBook’s Digital Census completed by... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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