Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Sales at The Folio Society fell by almost a quarter in the year to the end of August 2014, compared to the year before, results for the 12-month period show. However the company made a small profit, after losing nearly £3m the previous year. In accounts filed on Companies House this week, The... Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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A new Friday night BBC2 TV arts show, "Artsnight", and a season of poetry-focused programming on BBC4, including a profile of poet laureate Carol Ann Duffy, are in the pipeline. Details of the new arts programming have been revealed ahead of a “major new partnership announcement between the BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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One store is having staff act out famous rom-com bookstore scenes, while another is giving a prize to someone with a great love story. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-14 00:00:00 UTC ]
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Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Yellow Kite is to publish The 22-Day Revolution, a book about the benefits of a plant-based diet, with a foreword written by Beyoncé. Founded on the principle that it takes 21 days to make or break a habit, The 22-Day Revolution by exercise physiologist and nutrition expert Marco Borges is a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired
[ Wired | 2015-02-12 00:00:00 UTC ]
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Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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This year's Winter Institute showcased the vitality of independent booksellers. “Anybody who doubts the resurgence of independent booksellers, I wish they could have been in Asheville,” said ABA CEO Oren Teicher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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Hachette UK finished 2014 with a net sales decline of 10% in the final quarter, compared to the same period in 2013 which saw Sir Alex Ferguson claim the Christmas number one, according to annual results released by French parent company Lagardere. Across 2014 as a whole, Hachette UK saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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Amazon, originally known as a book seller, has become an all-around retail super store with a growing list of its own electronics. Sales are not infrequent as the company tries to push its devices, in many cases selling them at a loss with plans to make up the money once the customer is... Continue reading at Betanews
[ Betanews | 2015-02-11 00:00:00 UTC ]
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Around 700 events took place to celebrate National Libraries Day on Saturday (7th February), 100 more than the previous year, according to CILIP, the Chartered Institute of Library and Information Professionals, which now organises the day. Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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Library campaigners in Cardiff believe they "sent a strong message" to the city council with a National Libraries Day protest against planned cuts to the service. More than 200 people gathered outside the city's Central Library on Saturday (7th February) to hold a mass "read-in", with people... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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The non-executive Folio Holdings Board is to assume responsibility for the role the late Lord Gavron played as Chairman of The Folio Society, it has been confirmed. Gavron died this weekend at the age of 84. Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Protesters will use National Libraries Day on Saturday as a chance to campaign against planned cuts at the Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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There’s something about ink, paper and the printing press that has always bothered tyrants and those afraid of ideas.Was there a single old hand in the world of magazines who didn’t read the stories about the demand for copies of the post-massacre edition of Charlie Hebdo, raise their eyebrows... Continue reading at The Guardian
[ The Guardian | 2015-01-25 00:00:00 UTC ]
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