Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
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The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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International ebook markets continue to develop at different rates, with growth in some continental digital marketplaces appearing to have stalled despite increasing activity from global tech companies and local players. Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Author Susie Day is hoping to promote YA books written by British and Irish authors through an online shop selling UKYA-branded merchandise. The ‘We Have Crisps’ shop is currently selling tote bags, vest tops and t-shirts featuring the names ‘Patrick & Bali. Sarra & Non’,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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Inspired by 2014's California Bookstore Day, the first Independent Bookstore Day was held on May 2. Many stores reported an increase in sales. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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The inaugural nationwide celebration of indies was a success, with more than 25 stores exceeding their 2014 numbers for the same day within the first three hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Two Massachusetts booksellers take advantage of Children's Institute 3's California location to take a bookstore tour of the California coast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Want to know what to look out for during today's Free Comic Book Day? We've got you covered. The post What You Should Pick Up on Free Comic Book Day appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-02 00:00:00 UTC ]
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An interactive map with some recommendations for places to eat, drink, shop, and snap a selfie, courtesy of PW's staff and some industry veterans who've weathered more than a few BEAs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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LéaLA, the Spanish-language Book Fair of Los Angeles, taking place May 15-17, has added a professional day and will feature more than 100 authors. The post LéaLA Showcase of Spanish Lit in the USA Adds Professional Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-30 00:00:00 UTC ]
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Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget
[ Engadget | 2015-04-30 00:00:00 UTC ]
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After the success of the 2014 California Bookstore Day, bookstores all over the country will be taking part in Independent Bookstore Day on May 2. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
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More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
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The second annual Self-Publishing Day in Münster, Germany, brought together authors, distributors and bestselling self-publishers like Poppy J. Anderson. The post Self-Publishing Day: German Indie Authors Unite appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Aside from simply celebrating small bookstores, one objective of the forthcoming Independent Bookstore Day, on May 2, is to bury a long-running narrative that the indies are dying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Sphere has acquired a memoir by American actress and web entrepreneur Felicia Day, titled You’re Never Weird on the Internet (Almost). Sphere’s non-fiction editorial director Hannah Boursnell bought UK and Commonwealth rights from Cathryn Summerhayes on behalf of Erin Malone at WME. Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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