Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Saltaire Bookshop will close in six months unless local customers rally to support it, its owner has said. The independent, based in the World Heritage site of Saltaire in West Yorkshire, tweeted last week: “Six month countdown begins today - unless we start getting more customers x.” Owner... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Following record-breaking sales for Harper Lee’s 'Go Set a Watchman' on July 14, Theodore Geisel’s 'What Pet Should I Get?' repeated that feat at the nation’s number two chain retailer two weeks later, on July 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-30 00:00:00 UTC ]
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After celebrated novelist’s death last week, Saeed Kamali Dehghan remembers an interview with him on everything from books to Iran’s copyright infringementMost famous writers don’t have a clue that their work has been translated into Persian and that they are literary celebrities in Iran. When... Continue reading at The Guardian
[ The Guardian | 2015-07-29 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Seth Meyers on Late Night, a US TV talk show, has embraced interviewing novelists and the result is often a boost in book sales following broadcast. The post A TV Talk Show Appearance That Can Change an Author’s Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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Amazon said sales during its first ever Prime Day broke global records, receiving 398 orders per second across Prime-eligible countries. Sales on 15th July or Prime Day – when the retailer offered heavy discounts to encourage shoppers to sign up to Amazon Prime membership – were 18% higher... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Scribner has acquired a novel by French novelist and playwright Karine Tuil called The Age of Reinvention. Editorial director Rowan Cope acquired British Commonwealth rights from Heidi Warneke at Editions Grasset & Fasquelle for Scribner UK. The novel will be published by Peter Borland at... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Harper Lee’s Go Set a Watchman (William Heinemann) racked up first-day sales in the UK of over 105,000 copies, across print and digital editions, according to publisher Penguin Random House. Meanwhile Waterstones' own sales for the title are approaching 30,000, m.d. James Daunt told The... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Malcolm Gladwell and Ursula Le Guin lead call to US justice department to investigate its ‘monopoly as a seller of books’Authors including Malcolm Gladwell, Ursula Le Guin, Michael Chabon and Ann Patchett are putting their names to a letter attacking Amazon’s “abuse of its dominance in the world... Continue reading at The Guardian
[ The Guardian | 2015-07-16 00:00:00 UTC ]
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Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews
[ Betanews | 2015-07-16 00:00:00 UTC ]
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Barnes & Noble and Book-A-Million have both pronounced that 'Go Set a Watchman' had the largest first day sale of any adult fiction book in the history of both retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Harper Lee’s ‘parent novel’ to To Kill a Mockingbird sets tills ringing despite ambivalent receptionDespite the widespread doubts over the decision to publish Go Set A Watchman, and despite the cries of horror that went up around the world over the weekend as readers discovered that the godlike... Continue reading at The Guardian
[ The Guardian | 2015-07-15 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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The finale of the CW's "The Flash" strongly hinted that the original speedy comic book superhero Jay Garrick was somewhere lurking in the DC Entertainment ether. The comic book character's famous silver-winged helmet was spotted in the final episode. And now it's confirmed: The original Flash... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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