Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences.  Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
News tagged with: #main stage #meredith magazines #chip gaines #magnolia journal #retain talent

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Why Digital-Facing Brands Stick Around for SXSW Music

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek

[ AdWeek | 2015-03-21 00:00:00 UTC ]
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PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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At AAP Annual Meeting Speakers Tackle Technology, Free Speech

Three topics that publishers have been dealing with in recent years--technology, data, and free speech--were addressed in a series of lively presentations at the Association of American Publishers’ annual meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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World Book Day still dominates charts

World Book Day titles continue to dominate the Official UK Top 50 with nine of the 10 titles published as part of the annual charity celebrations claiming positions within the Top 10 this week. The 10 £1 titles sold 224,433 combined copies in the seven days ending 14th March. This was down 34%... Continue reading at The Bookseller

[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Clays sponsors Folio Prize promotion

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[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan

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[ Advertising Age | 2015-03-15 00:00:00 UTC ]
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St. Patrick's Day: New York City residents can get a free book by an Irish writer

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[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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World Book Day dominates charts Top 10

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[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Emerald Expositions Buys Shows, Magazines

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[ Folio Magazine | 2015-03-11 00:00:00 UTC ]
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Why Branded Content Is Poised to Take Over

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[ AdWeek | 2015-03-10 00:00:00 UTC ]
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[ Digiday | 2015-03-09 00:00:00 UTC ]
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Facebook Focus for IPG Day One

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[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

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[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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World Book Day: This tank encourages reading, not war

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[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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World Book Day: British and Irish children head to school dressed as book-based characters

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[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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Twelve redundancies at The Folio Society

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[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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VIDEO: Children celebrate World Book Day

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[ BBC World | 2015-03-05 00:00:00 UTC ]
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Using Solar Power for E-readers in Africa, France

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[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
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[ Digiday | 2015-02-26 00:00:00 UTC ]
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Indies First Goes North: Canadian Authors for Indies Day is May 2

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[ Publishing Perspectives | 2015-02-25 00:00:00 UTC ]
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