Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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What states spend the most money on their public libraries and what states see the most use per person? Continue reading at Book Riot
[ Book Riot | 2023-04-06 11:21:40 UTC ]
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#book bans
#public libraries
Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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#self-published author
#self-published book
Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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#24-hour period
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#years back
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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The publisher cited a number of economic factors for a disappointing quarter, including weaker consumer demand for books and lower orders from retailers and wholesalers that are still working through high levels of inventory acquired last year that remains unsold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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#expanded number
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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#digital media
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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#performance marketing
#told adweek
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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#higher quality
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#header bidding
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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#upcoming launch
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Spare, which is released in January, has been heavily discounted by larger retailers, leaving smaller bookshops unable to competePrince Harry’s forthcoming memoir, Spare, is unlikely to be championed by independent bookshops because of how heavily it has been discounted by larger retailers,... Continue reading at The Guardian
[ The Guardian | 2022-11-03 15:12:22 UTC ]
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#heavily discounted
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Since the summer, many publishers have reported lower orders from Amazon compared to a year ago, and the release of the e-commerce giant’s third-quarter results gave no indication that things will markedly improve in the final period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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#fourth quarter
#e-commerce giant
Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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#nielsen
The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek
[ AdWeek | 2022-10-13 11:12:10 UTC ]
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#news publisher
Massive increases in graphic novel sales despite supply chain disruptions, the growing popularity of mobile webcomics, and recent changes in comic shop distribution, were among the trends discussed at ICv2’s Insider Talks, which returned to the Javits Center to open this year's New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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#growing popularity
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In September 2011, we reported that Books-A-Million had agreed to acquire 24 former Borders locations, after Borders filed for bankruptcy and began shuttering its outlets earlier that year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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#borders locations