It’s not just trade bookstores that are feeling the pinch from online retailers and other discounters. At the National Association of College Stores’ Campus Market Expo held earlier this month at the Salt Lake Palace Convention Center in Salt Lake City, Utah, NACS’s OnCampus Research division reported that approximately 67% of students comparison shop for textbooks, and close to half, or 43%, bypass their school stores entirely. Even when they do browse, that isn’t always with the intention of buying a book. One bookseller at a prep school in Florida found students using cell phones to photograph assigned reading. Many of NACS’s initiatives and educational sessions at CAMEX addressed shrinking margins and encouraged booksellers to create relationships with students to bring them into their stores. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-03-09 00:00:00 UTC ]
News tagged with:
#college stores
#online retailers
#national association
#cell phones
#educational sessions
Hundreds of booksellers and their neighboring businesses participated in the fifth annual Find Waldo Local national event to promote shopping local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#photo essay
Both non-profit and for-profit bookstores are funding literacy programs through the sale of used books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this |
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#in-app purchases
#campaigns running
#created equal
#small number
#app-install ads
Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook live
#live videos
#live video
#branded content
Wednesday, at a hearing in its bankruptcy proceedings, the retailer won a short extension in the amount of time it has to find a buyer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#retailer won
#bankruptcy proceedings
Mary Cash, v-p and editor-in-chief of Holiday House, reports on her trip to the Seoul International Book Fair in South Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#south korea
#holiday house
This nonfiction book by a Swedish adventurer who befriended a stray dog on a grueling trek in South America has become an unexpected hit in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#unexpected hit
#south america
#grueling trek
#nonfiction book
#uk bestseller
Live literature producer and independent publisher Penned in the Margins is publishing the latest titles from Luke Kennard and Melissa Lee-Houghton, which its director Tom Chivers believes is a “bit of a coup” for a small indie. Continue reading at The Bookseller
[ The Bookseller | 2016-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#poetry titles
What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing world
#cross-media campaigns
#ad spending
How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bottom line
#independent booksellers
#indie booksellers
Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#study published
#large number
#study finds
#books earn
The police are re-appealing for information regarding the missing children’s author Helen Bailey, who was last seen in Royston in April. Continue reading at The Bookseller
[ The Bookseller | 2016-05-18 00:00:00 UTC ]
More news stories like this |
A story of turning a negative into a positive is always heartening, as evidenced by "Seven and a Half Tons of Steel," a picture book written by Janet Nolan and illustrated by Thomas Gonzalez. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#half tons
After the success of Fredrik Backman’s 'A Man Called Ove,' which was released in English in July 2014 and hit bestseller lists earlier this year, Atria has two follow-ups from the Swedish author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#swedish author
#fredrik backman
The retiring B&N chairman reflects on his years in the bookselling business, and the big changes that have reshaped the chain in the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#past decade
#bookselling business
Follett Corp.’s acquisition of Baker & Taylor marks the end of B&T’s 188-year run as a standalone company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#follett corp
David Good's memoir explores the difficult marriage of his father, a student of cultural anthropology, to his mother, a young Yanomami native. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-31 00:00:00 UTC ]
More news stories like this |
Widespread library closures across the UK have resulted in the loss of almost 8,000 jobs in the last six years, according to a report by the BBC. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
More news stories like this |
Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global head
#due respect
A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#studies published
#study finds
#digital advertising
#digital spend