Finding the Right Course

It’s not just trade bookstores that are feeling the pinch from online retailers and other discounters. At the National Association of College Stores’ Campus Market Expo held earlier this month at the Salt Lake Palace Convention Center in Salt Lake City, Utah, NACS’s OnCampus Research division reported that approximately 67% of students comparison shop for textbooks, and close to half, or 43%, bypass their school stores entirely. Even when they do browse, that isn’t always with the intention of buying a book. One bookseller at a prep school in Florida found students using cell phones to photograph assigned reading. Many of NACS’s initiatives and educational sessions at CAMEX addressed shrinking margins and encouraged booksellers to create relationships with students to bring them into their stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-03-09 00:00:00 UTC ]
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