Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Michael Connelly’s ‘The Late Show’ starring a new character, Renee Ballard, debuted at #1 on the iBooks bestsellers list this week after a surge of coverage in the ‘Washington Post,’ 'Time', and other outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-26 00:00:00 UTC ]
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Amazon has said it will double its number of research and development roles in London as it opens a new UK head office boosting its overall workforce with 5,000 new jobs across the country this year. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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After booking C$1 billion in revenue in its most recent fiscal year, Canadian bookselling chain Indigo is looking to expand into the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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The left-wing press is closing on a historic mansion in Chicago’s Uptown neighborhood, following an outcry from a faction of residents who tried to block the publisher from moving in. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-20 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
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Scottish indie Sandstone Press is to publish a personal memoir by Helen Bellany of her life with the artist John Bellany. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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Lara Hancock will join Penguin Random House Children’s in the newly-created position of publisher for picture books and partnerships. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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Facebook's decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. The post Facebook won’t let people change the headlines in links — and social media managers aren’t pleased appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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The Booksellers Association’s annual conference is set to take place in Birmingham this year, headlined by actor and author Brian Blessed. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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The Borough Press has acquired two novels with an "international focus": The Nine-Chambered Heart by Indian author Janice Pariat and Stephen Florida by Publishers Weekly fiction reviews editor Gabe Habash. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Reshma Saujani, founder of the national nonprofit Girls Who Code, told librarians that getting young girls interested in technology is the key to better future—and urged them to help her “change the culture” that is pushing girls away from coding, and computers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-25 00:00:00 UTC ]
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Three months removed from the Us Weekly deal, the National Enquirer publisher makes another purchase. The post AMI Acquires Men’s Journal from Wenner Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-23 00:00:00 UTC ]
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Firms including Penguin Random House and HarperCollins have spoken out about timber company’s ‘dangerous’ moves to quash campaigners’ claims The world’s biggest book publishers have been dragged into a bitter dispute between a US logging company and environmental campaigners Greenpeace. It... Continue reading at The Guardian
[ The Guardian | 2017-06-21 00:00:00 UTC ]
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Look, it isn't exactly a pleasant topic, but we all need to use the potty (toilet, loo, etc.). As much as we humans want to think we are somehow above the rest of the animals on Earth, we have to pee and poop just like bears, dogs, and other creatures. It is nothing to be ashamed of. In fact,... Continue reading at Betanews
[ Betanews | 2017-06-21 00:00:00 UTC ]
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#popular children