Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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The Folio Prize-winning writer takes a single moment from american history and conjures his spellbinding first full-length fiction Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Microsoft’s Windows 10 Mobile Creators Update rides the coattails of the desktop OS, heavily leaning on improvements in Cortana and Edge to nudge Microsoft’s nearly comatose mobile platform further ahead.As the free upgrade rolls out Tuesday, our review of the Creators Update can't help but... Continue reading at PC World
[ PC World | 2017-04-25 00:00:00 UTC ]
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More than most people, Jonathan Taplin has seen firsthand how the rise of digital behemoths like Google and Facebook has irrevocably transformed the life of artists and musicians. A former tour manager for Bob Dylan and the Band and a movie producer for Martin Scorsese, Taplin has become an... Continue reading at Fast Company
[ Fast Company | 2017-04-21 00:00:00 UTC ]
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'An intense German-Polish cultural dialogue,' Germany's Warsaw plan is led by Frankfurt Book Fair, Goethe-Institut, and Berlin's Foreign Office. The post ‘Words Move’ as Warsaw Book Fair Welcomes This Year’s Guest of Honor: Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-20 00:00:00 UTC ]
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Historical writer Ben Kane, currently published by Cornerstone, has signed a three-book deal with Orion. Continue reading at The Bookseller
[ The Bookseller | 2017-04-20 00:00:00 UTC ]
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Chandler education technology company StrongMind has moved into a larger, custom office, expanded by 60 percent over the last year, and plans to continue hiring this year. StrongMind develops technology and content curriculum for 6th to 12th graders that online schools and blended-learning... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-04-18 00:00:00 UTC ]
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Hello! I’m Mark Olsen, and welcome to another edition of your regular field guide to a world of Only Good Movies. The L.A. Times’ Festival of Books is April 22 and 23, and it is not only a great way to interface with publishers and booksellers but also features a wide variety of guests. The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
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Princess Deena Aljuhani Abdulaziz was at the helm of Vogue Arabia for two published print editions. Continue reading at The New York Times
[ The New York Times | 2017-04-14 00:00:00 UTC ]
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Transworld is publishing American by Day, the third novel from Derek B Miller, whose first two books were published by Faber. Continue reading at The Bookseller
[ The Bookseller | 2017-04-12 00:00:00 UTC ]
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Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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Former Penguin Random House group sales director Mike Symons has been appointed chief executive of Bath-based children’s publisher Parragon Books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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John Murray has appointed Joseph Zigmond, formerly of HarperCollins imprint William Collins, as senior commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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A Marvel executive has blamed declining comic book sales on the studio’s efforts to promote diversity and female characters. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Head of Zeus has signed Dutch bestseller A Jihad For Love by Mohamed El Bachiri. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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HQ has acquired world English rights to three books by Linda Finley for a "significant" five-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Group plays down significance of information stumbled upon by staff union, but agrees to consult further with MEAAFairfax Media is planning another restructure of the Age and Sydney Morning Herald newsrooms, according to a secret document discovered by the staff union.However, the publisher has... Continue reading at The Guardian
[ The Guardian | 2017-03-31 00:00:00 UTC ]
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[Sponsored] Folio: and AdvantageCS examine association publishers’ biggest obstacles when it comes to cross-department cohesion. The post Lacking Systems for Collaboration, Association Media Groups Miss Opportunities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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HarperCollins has appointed former Michael Joseph deputy publicity director Katya Shipster as non-fiction editorial director. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Natasha Harding, who is currently commissioning editor at HarperCollins imprint Avon, is to join ebook publisher Bookouture as associate publisher in April. Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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