Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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As part of a wide-ranging investigation into how Russian-linked operatives harnessed social media during the 2016 U.S. election, lawmakers are homing in on Google services including YouTube and Gmail.The Senate has called Alphabet Inc.'s Google to testify Nov. 1, along with executives from... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Henry Porter, thriller writer and UK editor of Vanity Fair, has moved to Quercus. Continue reading at The Bookseller
[ The Bookseller | 2017-09-30 00:00:00 UTC ]
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They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
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Bookouture has acquired two new titles from psychological thriller author Samantha Hayes, who was previously published by Cornerstone. Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
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Screenwriter and 'Crazy Ex-girlfriend' executive producer Brosh Mckenna has adapted Charlotte Bronte's classic novel 'Jane Eyre,' into 'Jane,' an updated graphic novel coming in which Jane is now a young art student who lives in contemporary Brooklyn and works part-time as a nanny for the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
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Canongate has promoted Joanna Lord to the newly-created position of audio and online sales manager and will recruit an assistant into another new role, as part of its "increased focus" on audio. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is launching a project to celebrate women and girls in children’s books to mark the centenary of women’s suffrage in the UK and Ireland next year, while a wave of feminist children’s and YA books is hitting bookshelves. Continue reading at The Bookseller
[ The Bookseller | 2017-09-25 00:00:00 UTC ]
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Many news organisations published Robbie Travers’ claims to have been victim of a PC stitch-up. If only they had dug a little deeper into the murky racial politics behind the storyOn 12 May, Robbie Travers sent Esme Allman, a fellow student at Edinburgh University, a Facebook message.“Hey Esme,... Continue reading at The Guardian
[ The Guardian | 2017-09-25 00:00:00 UTC ]
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Still Alice author Lisa Genova has moved to Allen & Unwin from Simon & Schuster UK. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Group that pledges to introduce cocaine on prescription has gathered more new Facebook fans than AfD or Merkel’s CDUA German political party that promises to legalise drink driving, introduce cocaine on prescription and kidnap Turkey’s president is winning the social media race ahead of... Continue reading at The Guardian
[ The Guardian | 2017-09-21 00:00:00 UTC ]
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Scottish independent publisher Luath Press is moving its distribution to Publishing Scotland venture BookSource. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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Hillary Clinton's 'What Happened' sold more than 300,000 copies across all formats its first week on sale, publisher Simon & Schuster reported. Over half of those sales were hardcovers, with S&S selling 167,000 print copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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Megan Schaffer, head of UK key accounts at Bloomsbury, is joining John Murray Press as sales director at the end of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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VideoPad Video Editor is an affordable, entry-level video editing application that’s particularly powerful for creators who want to publish their videos to YouTube or Facebook. It’s easy to use, and it makes the workflow of social publishing much easier than it is in some other apps.The social... Continue reading at PC World
[ PC World | 2017-09-18 00:00:00 UTC ]
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Crime writer A L Gaylin is publishing two novels with Orion Fiction, the first of which centres on a young woman who becomes the focus of a true crime podcast. Continue reading at The Bookseller
[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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Can augmented reality provide the enhancements that ebooks have failed to deliver? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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