Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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The 2018 Bologna Children’s Book Fair will see changes resulting from a €100 million renovation taking place at the exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-14 00:00:00 UTC ]
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Simon & Schuster is to publish Rage Becomes Her, a book urging 21st-century women to "understand their anger, embrace its power, and use it as a tool for positive change". Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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At the Guadalajara Book Fair, the professional program focuses on children's books and the rights center looks strong with 130 tables booked. The post Guadalajara International Book Fair To Focus on Children’s Books, Guest of Honor Madrid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-09 00:00:00 UTC ]
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Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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After years of dormancy and amid renewed interest from readers, America Media is reinvigorating its Catholic Book Club with help from social media and an online discussion group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Orion author Liz Fenwick is moving to HQ, HarperCollins, in a six-figure, three-book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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Virago is publishing historical novelist Clare Clark’s new book, In the Full Light of the Sun, following the fortunes of three Berliners caught up in a devastating scandal of 1930s Germany. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Redbook editor-in-chief departs, Elle taps two editorial hires, and more... The post New Republic Publisher On Leave After Sexual Harassment Allegations | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-02 00:00:00 UTC ]
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Christina Demosthenous, currently commissioning editor at Headline, is moving to Bookouture to take up the role of commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian
[ The Guardian | 2017-10-23 00:00:00 UTC ]
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The annual Vida count of authors across the world suggests about two-thirds of those published, and the critics who review them, are men – but their intersectionality survey is less conclusiveThe 2016 Vida count has been released and it demonstrates yet again that the media can’t seem to locate... Continue reading at The Guardian
[ The Guardian | 2017-10-19 00:00:00 UTC ]
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A report from the Italian Publishers Association names low readership as its 'problem of problems' and vows to address the country's shrinking readership. The post Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-18 00:00:00 UTC ]
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Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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The prize used to champion unknowns and outsiders. But a 2014 rule change has cemented the neo-colonial cultural dominance of the US and the UKThe upstairs room of an indie bookstore. A book launch for a local author. Crisps and wine are being handed out, a buzz is in the air, congratulations... Continue reading at The Guardian
[ The Guardian | 2017-10-16 00:00:00 UTC ]
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The Pacific Northwest Booksellers Association's annual fall meeting saw a small uptick in attendance and interactions between booksellers, authors, librarians, and publishers was much in evidence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-06 00:00:00 UTC ]
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As another year draws to a close, key figures at major publishers share insights on how they are defining success and refining their strategies moving forward. The post Executive Perspectives: Where Eight Publishers Are Focusing in Q4 and Beyond appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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