Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek
[ AdWeek | 2017-06-16 00:00:00 UTC ]
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Daisy Johnson’s East Anglian-inspired Fen (Cape) and Lucy Caldwell’s exploration of womanhood, Multitudes (Faber), are both on the all-female shortlist for the Edge Hill Short Story Prize up against 2016 BBC National Short Story Award winner K J Orr for Light Box (Daunt). Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Frankfurt Book Fair's Editors Trip will promote networking between children's publishing players in Germany and counterparts from Canada, the US, and UK. The post Frankfurt Book Fair NY’s Editors Trip Focuses on Children’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-06 00:00:00 UTC ]
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Southern Independent Booksellers Alliance executive director Wanda Jewell is relocating to California to be closer to family, and Linda-Marie Barrett has been hired by SIBA as assistant executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
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Macmillan has signed The First Breath, a "moving" non-fiction book combining personal memoir with the story of fetal and neonatal medicine by journalist Olivia Gordon. Continue reading at The Bookseller
[ The Bookseller | 2017-06-03 00:00:00 UTC ]
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Simon & Schuster has snapped up two novels from Louise Candlish, previously published by Penguin and Little, Brown, in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Rupi Kaur’s first book, Milk and Honey, sold 1.4 million copieSOrdinarily, the illustration adorning the cover of a new book is not a big story, but such is the hype around the young Canadian poet Rupi Kaur that her plan to release the picture to her 1.3 million Instagram followers on 1 June is... Continue reading at The Guardian
[ The Guardian | 2017-05-28 00:00:00 UTC ]
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Themed on the concept of words' power to have impact, the German Guest of Honor program has opened at Warsaw Book Fair, and continues this weekend. The post ‘Words Move’: Germany’s Guest of Honor Program Opens at Warsaw Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-19 00:00:00 UTC ]
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While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
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Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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The Booksellers Association has welcomed the European Commission’s promise to take a closer look at the unfair trading practices in platform-to-business relationships. Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Literary agent Nicola Barr has left Greene & Heaton after six years to join The Bent Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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Celebrating this year's class of inspiring women who make magazine media a dynamic industry. The post Meet the 2017 Folio: Top Women in Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-16 00:00:00 UTC ]
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Crime writer and police psychologist Emma Kavanagh has signed a three book deal with Orion Fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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Blink Publishing has won the rights to publish YouTube star Tanya Burr’s third book, Tanya’s Christmas. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Headline's head of marketing and digital Vicky Palmer is leaving after seven years with the company to join Transworld as deputy marketing director. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Joel Rickett, publisher for Viking, Portfolio and Penguin Life, is taking up a new role at Penguin Random House as deputy publisher at Ebury. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Tor Labs will launch this summer with a 14-episode podcast called 'Steal the Stars' about two government employees guarding a crashed UFO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
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