Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
News tagged with: #banner ad #internet age

Other Publishing stories related to: 'Fall of the Banner Ad: The Monster That Swallowed the Web'


BuzzFeed partners with GroupM, world's largest buyer of online ads

BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest buyer #online ads #online advertising #digital publishing


Booksellers anticipate Spider's Web and Shepherd's Crown releases

Bookshops are gearing up for a mini Super Thursday today (27th August) following the release of two big hitting titles – the fourth installment of the Millennium series, The Girl in the Spider’s Web (MacLehose Press), and Terry Pratchett’s last book The Shepherd’s Crown (Doubleday Children’s). Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth installment #millennium series #terry pratchett


Religion Publishing News From Around the Web: August 26, 2015

This week's spirituality and religion news round-up includes another controversy for 'Fun Home,' a single mom's advice about loneliness, and 26 books for a "spiritual but not religious" reader today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fun home #single mom


PW Asks: What's Your Favorite Fall-Asleep Book?

What was your favorite childhood fall-asleep book, and why/ how did it help you sleep (or, parents, what works on your kids now)? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw asks


Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #future growth


Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry average #ad sales #senior director #told adweek


The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web traffic #appears facebook #solid theory


4 Major Publishers Can Now Put Ads in Their Online Comment Sections

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek

[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold directly #risky move #targeted based #editorial content


The Rabbit Who Wants to Fall Asleep children's book tops best seller list

An insomniac rabbit is the hero of a book which has become a surprise best seller. Continue reading at Stuff

[ Stuff | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tops #seller list


The Rabbit Who Wants to Fall Asleep is surely the stuff of nightmares | Imogen Russell Williams

Carl-Johan Forssén Ehrlin’s self-published book claims to cure young insomniacs, but should bedtime stories be about tricking children to conk out? Related: Can an app really persuade children to go to sleep? I am the parent of a child whose nightly requests for more stories, more songs, a... Continue reading at The Guardian

[ The Guardian | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magnifying glass #days ago


The rise of the fall

While half of the publishing industry has taken advantage of the brief August lull to spend a fortnight in Devon reading Elena Ferrante, the reality—as many a hard-pressed publicist can testify—is that the autumn rush is almost upon us. In under a fortnight, Jamie Oliver’s Everyday Super Food... Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #jamie oliver #starting gun


Taking a “Trust Fall” with Indies

We’re in a very personal business,” said Jill Hendrix, owner of Fiction Addiction in Greenville, S.C., who has developed close ties with many of her customers since opening the store in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction addiction


Embracing Bean-to-Bar: Chocolate Cookbooks Sweeten Up Fall

Two new chocolate cookbooks from bean-to-bar chocolatiers are hitting shelves soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hitting shelves


Fairfax Media reports a 62.9% drop in full-year profit after 5.3% fall in revenue

Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian

[ The Guardian | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #9% drop #45% increase


Religion Publishing News From Around The Web: August 12, 2015

Three Somali sisters who founded a publishing house, a Mormon author who says “we just can’t shame women,” and a controversial romance book are creating a buzz on the web today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web today


Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs


Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget

[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook offers


Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% year #profit warning #ad revenue


Digital Nears a Third of New York Times Ad Revenue

The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age

[ Advertising Age | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fell short


HMH Trade Sales Inch Up, But Profits Fall

Sales in the publisher's trade segment inched up 0.5% in the second quarter, to $37.4 million. But adjusted EBITDA fell to $412,000, from $1.9 million in the second quarter of 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits fall