Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
News tagged with: #banner ad #internet age

Other Publishing stories related to: 'Fall of the Banner Ad: The Monster That Swallowed the Web'


Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian

[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Religion Publishing News From Around the Web: September 9, 2015

Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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iBooks Bestsellers: 'Girl in the Spider's Web' Nabs #1

'The Girl in the Spider's Web,' David Lagercrantz's continuation of the late Stieg Larsson's Millennium series, took the top spot on Apple's iBooks bestseller list for the week ended September 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #david lagercrantz #millennium series


Fall Regional Bookselling Shows 2015: The PW Guide

What’s in store at the annual booksellers associations’ gatherings, which kick off the week of September 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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What editors are reading this fall

It's back-to-school season, so in the spirit of continued education, we asked top editors for their book picks for the fall. Cosmo editor-in-chief Joanna Coles recommended "Alexander Hamilton" by Ron Chernow for lovers of American history. The forthcoming memoir of Carrie Brownstein "Hunger... Continue reading at Digiday

[ Digiday | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexander hamilton #ron chernow #american history #forthcoming memoir #carrie brownstein #hunger makes #modern girl #mark forsyth


Fall Regional Bookselling Shows 2015: Adult Authors Appearing at the 2015 Regional Bookselling Trade Shows

Here is a selection of some of the hundreds of authors who will be at this season’s regional shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional shows


Fall Regional Bookselling Shows 2015: Publishers Offer Economics of Publishing 101 for Booksellers

Publishers will be using profit-and-loss statements to educate booksellers about their financial realities at this year's regional trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Fall Regional Bookselling Shows 2015: No Matter Where You Live, There's a Book for There: TK# Picks from Booksellers

Booksellers from across the country share standout books with strong regional ties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization


Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #reach $8


SIBA To Try a Consumer Day At Its Fall Show

The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer day #fall show #reading public


Fall Regional Bookselling Shows 2015: Children’s Authors Appearing at the 2015 Regional Bookselling Trade Shows

A selection of some of the hundreds of children's book authors who will be at this season’s regional shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors appearing #book authors #regional shows


AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek

[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest sign #$300 million #tech companies #stay ahead #past couple


The Rabbit Who Wants to Fall Asleep sells to major publisher

Carl-Johan Forssén Ehrlin’s self-published bestseller to get traditional edition with Penguin Random HouseThe Swedish author of this summer’s surprise self-published hit, a bedtime story that promises to “make anyone fall asleep” using positive reinforcement techniques and plenty of yawns, has... Continue reading at The Guardian

[ The Guardian | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charts #major publisher #self-published bestseller #bedtime story #fall asleep #book deal


iBooks Bestsellers: 'Grey' Falls to #12

EL James' consistently bestselling "Grey" fell a staggering eight spots to #12 on iBooks bestseller list for the week ended Aug. 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #el james


US book sales fall in first five months of 2015

Book sales of traditionally published books in the US fell by almost 6% in the first five months of this year, compared to the same period the year before. Overall sales for trade fiction and non-fiction, children, higher education, professional and university presses were down 5.8% from... Continue reading at The Bookseller

[ The Bookseller | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #higher education #university presses #$4bn


RH Children's Buys Self-Pubbed Phenom 'Rabbit Who Wants to Fall Asleep'

The self-published picture book 'The Rabbit Who Wants to Fall Asleep,' which shot to the top of Amazon's U.K. print list a few weeks ago, has officially been acquired in by Penguin Random House. The publisher took world English rights to the book in a joint deal between Random House U.S. and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rh children #fall asleep #print list #joint deal #random house


On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #digital appeared #traditional publishers #ad buyers #greater flexibility #ad products


Reviewers praise Lagercrantz's Spider's Web

Initial reviews for David Lagercrantz’s The Girl in the Spider’s Web (MacLehouse), the fourth novel in the late Stieg Larsson’s Millennium series, have been largely favourable, with the Telegraph giving the book four stars and the Guardian saying “Lagercrantz has constructed an elegant... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book centres #david lagercrantz #millennium series #dragon tattoo


The Mysterious Bounce of ‘The Rabbit Who Wants to Fall Asleep’

How the self-published Swedish picture book become an overnight international sensation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall asleep