Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a river of content separate from the main News Feed, which would be reserved for messages by family and friends. A publisher would have to pay for a sponsored post to get into the family and friends section."People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages," a Facebook spokeswoman said in an e-mailed statement. "To understand if people like these two different spaces, we will test a few things, such as how people engage with videos and other types of posts." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
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Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday
[ Digiday | 2013-10-31 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday
[ Digiday | 2013-10-29 00:00:00 UTC ]
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Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD
[ AllThingsD | 2013-10-26 00:00:00 UTC ]
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Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York
[ Crains New York | 2013-10-26 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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Amazon publishing editor Larry Kirshbaum is leaving the company early next year and returning to... Continue reading at The Bookseller
[ The Bookseller | 2013-10-25 00:00:00 UTC ]
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Bucharest-based developer Read Forward has produced original ebooks, luxury digital editions of classics and is now moving into education, with fully interactive HTML5 textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-24 00:00:00 UTC ]
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Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Paying publishing interns 'zero' is not only unethical, but a likely indication you'll probably never hire them in the first place, writes Ashley Mosley. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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