Facebook Says People Are Spending Less Time on Its Platform

Facebook CEO Mark Zuckerberg says time spent on the platform took a hit as it implemented changes meant to improve the experience for users.On Tuesday, Facebook announced quarterly earnings, and the CEO said in a statement that already people have been using the social network less because of tweaks to the types of content it has decided to show. This month, Facebook has said it will show more posts from friends and family and fewer from publishers and brands, a move meant to combat low-quality posts, like the false news that circulated around the election of 2016."We made changes to show fewer viral videos to make sure people's time is well spent," Zuckerberg said in Wednesday s announcement. "In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-02-01 00:00:00 UTC ]
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A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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The case for publishing directly to Facebook

The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

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[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
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Facebook Follows Netflix's Lead With Post-Play Videos

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[ Fast Company | 2015-03-25 00:00:00 UTC ]
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Jamie Oliver and Time Out to launch Food Tube magazine

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[ The Guardian | 2015-03-24 00:00:00 UTC ]
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[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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Times website develops edition-based publishing model

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[ The Guardian | 2015-03-24 00:00:00 UTC ]
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[ PC World | 2015-03-24 00:00:00 UTC ]
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[ Digiday | 2015-03-23 00:00:00 UTC ]
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Facebook quiz publisher PlayBuzz raises $16m in funding

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[ The Guardian | 2015-03-18 00:00:00 UTC ]
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Young Artist's First Graphic Novel Gets Big Time Blurbs

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[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan

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[ Advertising Age | 2015-03-15 00:00:00 UTC ]
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Restructure at The Book People

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[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

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[ Digiday | 2015-03-12 00:00:00 UTC ]
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Johnston Press chief: we will end up with fewer full-time journalists

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[ The Guardian | 2015-03-10 00:00:00 UTC ]
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Veteran TV Exec Rich Battista Poised to Become People Magazine President

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[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Facebook Focus for IPG Day One

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[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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