Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and publishers are upset, with this being the latest signal that the “walled gardens” of Facebook and Google need to be more accepting of universal third-party measurement. The post Facebook’s video metrics screw-up, explained appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-24 00:00:00 UTC ]
News tagged with:
#post facebook
#conduct business
#performance metrics
#latest signal
#walled gardens
Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published details
Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate
[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news feeds
#katy waldman
#press release
Facebook has gotten plenty of flack for its privacy practices, but here’s a new way to distrust the social media service: It may be playing with your emotions. As reported by The A.V. Club, in January 2012, Facebook adjusted its newsfeed algorithm for several hundred thousand users to see how... Continue reading at PC World
[ PC World | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emotional state
#national academy
#nonverbal cues
#body language
Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian
[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital chief
#scott havens
#sports illustrated
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online video
#ad spending
#video content
Oculus VR has accused game publisher ZeniMax Media of attempting to cash in on Facebook’s pending acquisition of the wearable virtual reality technology company.In a court filing challenging ZeniMax’s ownership claims in its virtual reality technology, Oculus also cited mail from a former... Continue reading at PC World
[ PC World | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pending acquisition
#district court
#northern district
#dallas division
#non-disclosure agreement
#crude prototype
Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good reason
The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#celine grouard
#fast company
#book series
#real life
#lifelong dream
The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon phone
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#intelligence services
#director general
#published ahead
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing partners
Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy policies
#community standards
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#publisher sites
#ad exchange
Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary community
PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#firm grip
#run ads
#financial details
In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen colbert
#choice words
#recent episode
#colbert discussed
#publisher hachette
In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public places
#unarmed insurrection
#political situation
Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget
[ Engadget | 2014-06-04 00:00:00 UTC ]
More news stories like this |
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher partners
#premium publishers