Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'
[ Engadget | 2013-10-02 00:00:00 UTC ]
Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
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UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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The publisher formed a six-person emerging platforms team to experiment with new products and features. The post Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek
[ AdWeek | 2018-06-05 00:00:00 UTC ]
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As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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