Facebook’s new branded-content guidelines will force some publishers to abandon a business model

A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-12 00:00:00 UTC ]
News tagged with: #post facebook #business model #distribution strategies

Other Publishing stories related to: 'Facebook’s new branded-content guidelines will force some publishers to abandon a business model'

Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | News stories tagged with: #hate speech #facebook isn #fake accounts #pilot program

Life After Print: How 3 Magazines Are Navigating Their New Business Models

As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
More news stories like this | News stories tagged with: #lead generation

“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #test kitchen #declining steadily

Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #grow abroad

Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online version #nancy pelosi #jared kushner #food network

Attention, Publishers: Vendor Models Aren't Everything

Why publishers may not be getting what they think they’re getting from their vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing

How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #flat fee

5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent sources

Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury business

Facebook might pay for 'high-quality news,' NYMag vs. WaPo, Cameron Dallas explained: Publisher's Brief

If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age

[ Advertising Age | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march madness #high-quality news #york mag #york university #major platforms #bleacher report

How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helping drive #game changer #multiple platforms #media landscape #embrace technology

Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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Content Blockchain Project Wins One of Germany’s Digital Publishing Awards

The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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Reality Check: Symbolism and Nostalgia Are Not Business Models

Apologies for what follows. You’ve caught me staring in the face of the devil. That’s one of the things I’m staring at. The other is a big stack of New Yorkers. Unthumbed-through. It’s 15 issues deep. Not for the reason we all sometimes have magazines piled up. It’s not that I’ve squandered time... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game consoles #promising future

Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience

Conduit women in publishing event sells out—organisers forced to find bigger venue

The newly launched collective for women in publishing, Conduit, has found an expanded venue for its inaugural meeting next month after an overwhelming response saw all spaces snapped up within an hour. Continue reading at The Bookseller

[ The Bookseller | 2019-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overwhelming response

Google starts ‘subscriptions lab’ for local publishers to develop paid content

The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publishers