A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-02-12 00:00:00 UTC ]
News tagged with:
#post facebook
#business model
#distribution strategies
"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top editor
#managing editor
#sponsored post
When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile content
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#check google
#ad viewability
#chief concern
#buying online
Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#give facebook
#sell ads
#ad sales
#national geographic
When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming months
#news organizations
#publish directly
Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media outlets
Major news publishers took full advantage of Facebook's multimedia features in kicking off their first uses of Facebook's new Instant Articles product but missed some chances to tailor their content to mobile users. The New York Times, Atlantic, National Geographic all posted long articles,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full advantage
#mobile users
#national geographic
Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek
[ AdWeek | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#senior reporter
#social sites
#feels inevitable
Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#news organizations
#internet giant
#huge audience
The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#big publishers
Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national geographic
#nbc news
#bbc news
#enables publishers
#chris cox
#business models
With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company
[ Fast Company | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
#multimedia platform
#social networking
#find news
Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this |
Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday
[ Digiday | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#publishers appeared
#successful publisher
Just before the London Book Fair, Spain-based Dosdoce.com released an English-language version of its latest report, “New Business Models in the Digital Age.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#spain-based dosdoce
#english-language version
#latest report
#digital age
The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple watch
#magazine publishers
#arms race
#radio stations
On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
#facebook announced
#vox media
#creative shop
Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing ecosystem
#tv shows
#critics argue
The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish straight
#hot topic
#publishing summit
#issues facing
#uncomfortable questions
#reader data
#referral traffic
The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#publishing directly
#ad revenue
#make sense
#established players