Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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Patrick Radden Keefe has won the 2021 Baillie Gifford Prize for Nonfiction.

Patrick Radden Keefe has won the UK’s prestigious 2021 Baillie Gifford Prize for his latest book Empire of Pain: The Secret History of the Sackler Dynasty, which investigates the legacy of the family behind Purdue Pharma, which produced and sold OxyContin and helped launch the opioid crisis.... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-17 14:00:39 UTC ]
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Audio visual reading app xigxag opens £250k funding round

Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 04:37:03 UTC ]
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Amazon adds clip sharing to the Prime Video app on iOS

The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget

[ Engadget | 2021-11-11 20:31:33 UTC ]
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Fane launches first app, Fane TV

Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Google lets Android apps use third-party payments in South Korea

Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget

[ Engadget | 2021-11-04 13:42:55 UTC ]
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Fitwaffle TikTok star's debut won by Ebury in seven-way auction

Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

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[ AdWeek | 2021-10-27 14:09:20 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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‘Dune’ has long divided the science fiction world. The new film won’t change that.

Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post

[ The Washington Post | 2021-10-21 13:13:42 UTC ]
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You won’t find Dave Eggers’s new book on Amazon. That’s the most interesting thing about it.

“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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A woman won a million-euro writing prize . . . then turned out to be three men.

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[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
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Hitting the Books: How Amazon's aggressive R&D push made it an e-commerce behemoth

Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget

[ Engadget | 2021-10-16 15:30:33 UTC ]
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China crackdown on Apple store hits holy book apps, Audible

Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News

[ ABC News | 2021-10-15 21:01:46 UTC ]
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Sally Rooney won’t release new bestseller in Israel, publisher says, intensifying debate on cultural boycott

The Irish author of "Beautiful World, Where Are You" has been open about her opposition to Israeli government policies. Continue reading at The Washington Post

[ The Washington Post | 2021-10-12 11:46:18 UTC ]
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Martin J. Sherwin, whose Oppenheimer biography won a Pulitzer, dies at 84

He partnered with Kai Bird to publish “American Prometheus,” one of three books he wrote on the Cold War and nuclear weapons. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 14:44:29 UTC ]
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Nobel Literature Prize 2021: Abdulrazak Gurnah on the moment he found out he won

Abdulrazak Gurnah found out about his win over the phone but initially thought it was a cold caller. Continue reading at BBC News

[ BBC News | 2021-10-07 22:36:48 UTC ]
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The Morning After: Facebook's October 4th outage, explained

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[ Engadget | 2021-10-06 11:15:08 UTC ]
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‘Lean Fall Stand’ opens with a literal cliffhanger you won’t soon forget

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[ The Washington Post | 2021-09-27 13:00:00 UTC ]
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Algoriddim's djay iOS app uses Shazam to recognize and sync with live music

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[ Engadget | 2021-09-20 14:00:01 UTC ]
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[ The Guardian | 2021-09-10 20:00:05 UTC ]
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