Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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News Corp Australia won’t muzzle commentators as it ramps up climate coverage

Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian

[ The Guardian | 2021-09-10 20:00:05 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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An App Called Libby and the Surprisingly Big Business of Library E-Books

Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker

[ New Yorker | 2021-09-02 10:00:00 UTC ]
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Book Aid International Announces Partnership With the Novus App

The Novus banking app allows users to choose which charities will receive support, based on their purchases. The post Book Aid International Announces Partnership With the Novus App appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-25 01:10:14 UTC ]
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This football coach’s goal: Helping his players survive the streets of New Orleans

For Karr High School’s Brice Brown, building self-worth is more important than winning games. Continue reading at The Washington Post

[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Pearson reports 'strong rebound' as it launches student subscription app

Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-30 05:24:08 UTC ]
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Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Joy Williams has won the 2021 Library of Congress Prize for American Fiction.

Today, Librarian of Congress Carla Hayden announced that Joy Williams will receive the 2021 Library of Congress Prize for American Fiction, which honors an American writer whose body of work is distinguished for both its mastery and originality of thought and imagination. Williams, a previous... Continue reading at Literrary Hub

[ Literrary Hub | 2021-06-30 17:19:46 UTC ]
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‘Le Divorce’ was a ’90s sensation. Diane Johnson is back again with another hit.

‘Lorna Mott Comes Home’ is signature Johnson: a delightful, jet-setting comedy of manners. Continue reading at The Washington Post

[ The Washington Post | 2021-06-21 06:00:00 UTC ]
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Vance Trimble, who won Pulitzer Prize by exposing congressional corruption, dies at 107

He unearthed nepotism and self-serving financial dealings in 1959 and later published best-selling biographies. Continue reading at The Washington Post

[ The Washington Post | 2021-06-19 12:44:42 UTC ]
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The greatest prison escape ever? ‘The Confidence Men’ tells a sensational true story.

Margalit Fox’s new book is an enthralling tale about two British officers who broke out of a World War I POW camp with the help of a Ouija board. Continue reading at The Washington Post

[ The Washington Post | 2021-06-16 16:00:00 UTC ]
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Serena Williams is more than a tennis player. ‘Seeing Serena’ offers a prismatic view of her impact.

Gerald Marzorati’s new book covers Williams’s tennis career, fashion aspirations, family life and social media presence. Continue reading at The Washington Post

[ The Washington Post | 2021-06-16 15:44:05 UTC ]
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You Won’t Find the Hardcover of Dave Eggers’s Next Novel on Amazon

“The Every,” a follow-up to his hit book “The Circle,” will be available in independent bookstores in October. The paperback will arrive just six weeks later, but the hardcover will remain exclusive to independent stores. Continue reading at The New York Times

[ The New York Times | 2021-06-09 14:00:08 UTC ]
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Pride Was Hard-Won: PW Talks with Julie Rodgers

For nine years, Rodgers was a celibate gay Christian speaking about the benefits of conversion therapy, and in her forthcoming memoir 'Outlove: A Queer Christian Survival Story,' she chronicles her journey into peace, a loving marriage, and advocacy for LGBTQ Christians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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How To Use the Kindle App on PC

From set-up to major pros and cons, this is what you need to know about how to use the Kindle App on PC. Continue reading at Book Riot

[ Book Riot | 2021-06-07 10:39:00 UTC ]
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In Egypt, Publishers Are Moving to E-Commerce

Cairo publisher and bookseller Ahmed Rashad on how the pandemic makes the digital transformation more urgent than ever. The post In Egypt, Publishers Are Moving to E-Commerce appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
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Steinbeck Estate Won't Publish Werewolf Novel

A scholar of American literature at Stanford says it’s worth publishing. The agents representing the Steinbeck estate strongly disagree. Continue reading at The New York Times

[ The New York Times | 2021-05-27 14:53:04 UTC ]
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Eso Won and Crockett Named PW’s Bookstore and Sales Rep of the Year

Publishers Weekly has named the L.A.-based indie bookstore Eso Won Books its Bookstore of the Year, and Simon & Schuster sales rep Toi Crockett has been named PW Sales Rep of the Year. The announcement was made at the inaugural U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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