Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work. But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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Find new inspiration with this CES-featured app

It often feels like the buzziest things to come out of CES every year are fascinating hardware, new applications of AI, and things that feel right out of science fiction movies. But, sometimes, the coolest things you find at CES are the most useful. Take, for instance, Deepstash... Continue reading at PC World

[ PC World | 2023-03-04 08:00:00 UTC ]
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Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
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Why Denise Crittendon Won’t Write About Violence

Denise Crittendon’s debut science fiction novel, Where It Rains In Color, leads us to the planet of Swazembi, a blazing, color-rich utopia and famous vacation center of the galaxy. Set far in the future, this idyllic, peace-loving world sees no real trouble. But Lileala’s perfect, pampered... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-03 09:51:26 UTC ]
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Julie Otsuka won a (much-deserved) Carnegie Medal!

Yesterday, the American Library Association announced the winners of the 2023 Carnegie Medals for Excellence. In fiction, the winner was Julie Otsuka for her most recent novel, The Swimmers. This brilliant book starts out at a community pool; it invites us into the rhythms of its inhabitants,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-30 18:44:07 UTC ]
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Carolina De Robertis has won the 2022 John Dos Passos Prize.

On Wednesday, the 41st John Dos Passos Prize was awarded to Uruguayan American writer Carolina De Robertis (The President and the Frog; Cantoras; The Gods of Tango) by Longwood University. The Dos Passos Prize is the oldest literary award given by a Virginia college or university, and every year... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-26 14:54:21 UTC ]
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My Boyfriend Won’t Say Why He Hates His Family, but I Don’t Think They’re That Bad

Talking about punishing parents, backstabbing besties, and book club breakups with guest Hugh Ryan Continue reading at Slate

[ Slate | 2023-01-24 20:00:00 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

Protests won't stop Drag Queen Story Time, bookstore owner says

Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC

[ CBC | 2022-12-13 09:00:00 UTC ]
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I’m a HarperCollins author. Here’s why (and how) I won’t cross the virtual picket line.

In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and... Continue reading at Digiday

[ Digiday | 2022-11-17 19:30:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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French author Annie Ernaux has won the 2022 Nobel Prize in Literature.

This morning, the Swedish Academy awarded the Nobel Prize in Literature to the French author Annie Ernaux “for the courage and clinical acuity with which she uncovers the roots, estrangements and collective restraints of personal memory.” Annie Ernaux is the author of some twenty works of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-06 11:09:56 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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We Wrote a Book About Why Audible Won’t Sell Our Book...and Snuck It Onto Audible

In his new book with Rebecca Giblin, 'Chokepoint Capitalism,' Cory Doctorow explores how large companies have positioned themselves between consumers and creatives and with a new Kickstarter campaign once again takes aim at the world's dominant audiobook platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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Tess Gunty has won the inaugural Waterstones debut fiction prize.

Congratulations to Tess Gunty, whose critically acclaimed debut novel The Rabbit Hutch has just won the inaugural Waterstones debut fiction prize. The novel (about four teenagers—recently aged out of the state foster-care system—living together in an apartment building in the post-industrial... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 15:48:11 UTC ]
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Is Publishing About Art or Commerce?

The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker

[ New Yorker | 2022-08-16 16:22:22 UTC ]
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Quidditch is being renamed. But the sport will never lose its magic, say players

Three of the sport’s governing bodies recently announced that they’re officially changing the name to “quadball,” both out of trademark concerns and a desire to distance themselves from Harry Potter author J.K. Rowling in light of her... Continue reading at CBC

[ CBC | 2022-08-13 08:00:00 UTC ]
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AAP Won't Seek Fees in Maryland E-book Case

In a new filing, the AAP said that it will not seek to recoup costs and legal fees it incurred in its successful challenge to a Maryland e-book law that was declared unconstitutional earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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