Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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Black Sands Publishing Launches Digital Comics App

The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Kakao Entertainment Acquires Radish Reading App

Radish, a mobile reading app offering serialized bingeable genre fiction, has been acquired by Kakao Entertainment in a transaction valued at $440 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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My to-read list exploded thanks to free books through the Libby app

Kris Naudus describes how the Libby library app helped restore her sanity during lockdown. Continue reading at Engadget

[ Engadget | 2021-05-03 13:30:53 UTC ]
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Knopf editor's debut to Hutchinson Heinemann in overnight pre-empt

Knopf editor Jenny Jackson’s debut novel Pineapple Street has gone to Hutchinson Heinemann in an overnight pre-empt as well as selling in other major deals across the world.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-29 13:44:29 UTC ]
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In-Person Author Tours Won't Be Back Anytime Soon

There are a number of big questions to be answered and logistics to be ironed out before authors hit the road again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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James McBride has won the inaugural Gotham Book Prize for literature that celebrates NYC.

Last year, when New York City was the epicenter of the COVID-19 outbreak in America, Bradley Tusk and Howard Wolfson decided to create a new annual award, the Gotham Book Prize, as part of an effort to “honor New York City and support the novelists who best captured the spirit of our city,” as... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-06 13:00:34 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
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Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
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‘The Scapegoat’ is a bizarre, arresting mystery you won’t be able to put down

In Sara Davis’s debut novel, menace gathers. So does a marvelously calibrated pace and tension. Continue reading at The Washington Post

[ The Washington Post | 2021-03-09 15:30:25 UTC ]
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Did Facebook ‘cancel Abe Lincoln’? The truth is complicated — and alarming.

A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post

[ The Washington Post | 2021-03-04 13:00:00 UTC ]
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Blue Peter Book Awards won by McNicoll, Barfield and Bradley

The Blue Peter Book Awards have been won this year by Elle McNicoll's A Kind of Spark (Knights Of) and Mike Barfield and Jess Bradley's A Day in the Life of a Poo, A Gnu and You (Buster Books). Continue reading at The Bookseller

[ The Bookseller | 2021-03-04 09:57:17 UTC ]
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Joe Biden won the presidency by making the most of his lucky breaks

‘Lucky: How Joe Biden Barely Won the Presidency’ by Jonathan Allen and Amie Parnes is an inside account of the 2020 campaign. Continue reading at The Washington Post

[ The Washington Post | 2021-02-28 13:00:37 UTC ]
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His Debut Novel Won the Pulitzer. Now It Has an Action-Packed Sequel.

In “The Committed,” a follow-up to “The Sympathizer,” Viet Thanh Nguyen’s nameless spy navigates a Paris underworld rife with drug deals, violence and colonialism’s ghosts. Continue reading at The New York Times

[ The New York Times | 2021-02-26 10:00:03 UTC ]
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Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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MacLehose Press scoops Norwegian 'rights sensation' thriller

MacLehose Press will publish “international rights sensation” domestic noir The Therapist by psychologist turned author Helene Flood. It will be the imprint’s lead thriller debut for 2021.   Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 21:46:50 UTC ]
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Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Balding and Giedroyc headline ‘Emma Kennedy’s Bookshelf’ on Facebook

Actress and author Emma Kennedy will interview Clare Balding, Mel Giedroyc and Katy Brand for upcoming episodes of her Facebook Live Bookclub.   Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 17:03:29 UTC ]
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Booktopia Facebook page erased in Australian news dispute

Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 21:21:39 UTC ]
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