Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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'Ready Player Two' author is going on a virtual book tour in 'Roblox'

Real book tours aren’t practical during a pandemic, but the virtual kind might suit at least one author very nicely. Ernest Cline is showcasing his new novel Ready Player Two in a Roblox event, and it will appropriately include a treasure hunt. While... Continue reading at Engadget

[ Engadget | 2020-11-23 18:00:53 UTC ]
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Dr. Ruha Benjamin and Ocean Vuong have won the 2020 Brooklyn Public Library Literary Prize.

Earlier this morning, the Brooklyn Public Library (BPL) announced the winners of the 2020 Brooklyn Public Library Literary Prize for nonfiction and fiction/poetry. The Award, one of the few major literary prizes from a public library system, comes with a $5,000 purse. Previous winners include... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-23 17:59:11 UTC ]
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Goldsmiths Prize won by Harrison for 'literary masterpiece'

M John Harrison has won the £10,000 Goldsmiths Prize for The Sunken Land Begins to Rise Again (Gollancz), a genre-blurring tale of broken life in Brexit Britain hailed by judges as a “literary masterpiece”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-11 04:07:19 UTC ]
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Review: You won't find a romance darker than Susie Yang's 'White Ivy'

Yan's debut novel overturns the tropes of the romance novel in this story about an immigrant's doomed pursuit of marriage and the American dream. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-02 15:00:30 UTC ]
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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
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Bluebird swipes guide to online dating from ex-Facebook psychiatrist

Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Fourth Estate wins 10-publisher auction for French sensation I Hate Men

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[ The Bookseller | 2020-09-27 13:23:29 UTC ]
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Namwali Serpell’s The Old Drift has won the 2020 Arthur C. Clarke Award.

The Arthur C. Clarke Award, named in honor of the eponymous author, is the United Kingdom’s most prestigious prize for science fiction first published in the UK. The prize comes with an award plaque and a cash prize of £2020.00. Previous winners include Yoon Ha Lee, Ahmad Saadawi, and Anne... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-23 19:55:57 UTC ]
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David Harewood's 'landmark' memoir won by Bluebird in 14-way auction

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[ The Bookseller | 2020-09-23 18:22:15 UTC ]
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‘A Girl Is a Body of Water’ is a poignant coming-of-age tale about women’s hard-won wisdom

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[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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[ The Bookseller | 2020-09-03 02:04:22 UTC ]
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Ayad Akhtar’s play ‘Disgraced’ won a Pulitzer Prize. Now ‘Homeland Elegies’ shows what that success cost him.

Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post

[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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The Discomfort of Evening has won the International Booker Prize.

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[ Literrary Hub | 2020-08-26 16:02:37 UTC ]
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Booker International Prize scooped by Dutch sensation Marieke Lucas Rijneveld

The Discomfort of Evening (Faber) by 29-year-old Marieke Lucas Rijneveld, translated by Michele Hutchison, has won the £50,000 International Booker Prize. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 04:53:40 UTC ]
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How Hearst UK’s e-commerce revenue grew 322% during the second quarter

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[ Digiday | 2020-08-21 04:01:50 UTC ]
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Trump won't leave office peacefully, his former lawyer Cohen claims in upcoming book

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[ CBC | 2020-08-14 12:29:48 UTC ]
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Profile Books joins Facebook boycott

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[ The Bookseller | 2020-08-04 21:25:31 UTC ]
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PRH Won't Return to Offices Until 'It's Safe and Practical'

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[ Publishers Weekly | 2020-08-03 04:00:00 UTC ]
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The climate story won’t wait til the pandemic is done with us

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[ Columbia Journalism Review | 2020-07-23 11:47:25 UTC ]
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NetGalley adds audiobook support and launches app

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[ The Bookseller | 2020-07-13 18:47:51 UTC ]
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