Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work. But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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Save Your Bookstore points you to the best way to get cash to shuttered booksellers near you. As COVID-19 has forced small bookstores to close, many are wondering how they’ll survive—though a surge in support from communities placing online orders is helping. A new app is designed to let you... Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:00:29 UTC ]
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Starting this week, Washington D.C.’s Kramerbooks & Afterwords Cafe is using Postmates, an app largely used for food delivery, to get books in the hands of readers in the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Bernardine Evaristo’s Booker winning Girl, Woman, Other (Hamish Hamilton) is being adapted for the screen by “The Constant Gardener” creators Potboiler Television. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 14:33:01 UTC ]
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Book Reviews Apala Bhowmick The Aunt Who Wouldn’t Die (John Murray, 2019), by Shirshendu Mukhopadhyay, translated from the original Bangla by Arunava Sinha, is a fast-paced thriller about the rescue mission around the flagging finances of an... Continue reading at World Literature Today
[ World Literature Today | 2020-03-10 15:47:11 UTC ]
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Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post
[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 19:59:44 UTC ]
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The new online bookstore intended to benefit indies is nearly ready to go, and will launch January 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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“I’m not that interested in movies,” says the dancer and choreographer, whose new memoir is “Out Loud.” “I like poetry.” Continue reading at The New York Times
[ The New York Times | 2019-12-19 10:00:04 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
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Hodder & Stoughton has won costume historian and novelist Lucy Adlington’s narrative history The Dressmakers of Auschwitz in a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 05:42:54 UTC ]
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Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-11-07 16:45:58 UTC ]
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Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-11-07 10:57:10 UTC ]
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