Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San Francisco, Facebook will show off new tools to help third party developers build apps, deploy them on Facebook and monetize them through Facebook advertising.Among those tools might be a new service for developers to publish content or features of their own inside Messenger, according to a TechCrunch article. Facebook did not respond to requests for comment.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-03-24 00:00:00 UTC ]
News tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content

Other Publishing stories related to: 'Facebook Messenger as a platform? It's a gamble'


Here Are the Shows Coming Exclusively to Facebook Watch, Its New Original Video Hub

Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek

[ AdWeek | 2017-08-10 00:00:00 UTC ]
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HarperCollins joins audiobook platform biobliotheca

HarperCollins’ audiobook catalogue will now be available on a pay-per-use basis on bibliotheca’s cloudLibrary. Continue reading at The Bookseller

[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #thousand impressions


Pages That Reshare Facebook Videos Are Losing Access to Some Metrics

Facebook announced a revamp of the insights it shares with video creators and publishers on reshares of their videos, as well as with the pages doing the resharing. The social network said in a blog post that the changes were made based on feedback from creators, which sought more information on... Continue reading at AdWeek

[ AdWeek | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video creators #facebook announced


Here Are Some More Details on Facebook’s Upcoming Subscription-Based News Product

More details emerged Thursday on the subscription-based news product announced by Facebook head of news partnerships Campbell Brown earlier this month. Brown said at the Digital Publishing Innovation Summit in New York earlier this month that the social network would begin testing a... Continue reading at AdWeek

[ AdWeek | 2017-07-28 00:00:00 UTC ]
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Why publishers are testing an old Facebook tool originally designed for brands

Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brands appeared


Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek

[ AdWeek | 2017-07-20 00:00:00 UTC ]
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What Has the Facebook Journalism Project Accomplished in Its First Six Months?

Facebook introduced its Facebook Journalism Project in January, and Thursday, head of news partnerships Campbell Brown and vice president of product Fidji Simo provided an update of its progress at the six-month mark. Brown and Simo said Facebook has met with 2,600 publishers globally since... Continue reading at AdWeek

[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Facebook is throwing publishers a bone in the form of more performance data on Instant Articles

The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-20 00:00:00 UTC ]
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Facebook Is Pursuing a Subscription Tool for News Outlets on Its Site

Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times

[ The New York Times | 2017-07-20 00:00:00 UTC ]
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NBA Commish: Legalized Sports Gambling Is a Safe Bet

In an unprecedented public gathering of the heads of the nation's top sports leagues, NBA Commissioner Adam Silver on Tuesday made a bold prediction about a topic his colleagues would just as soon sweep under the nearest rug: He believes sports gambling will be legalized in the United... Continue reading at Advertising Age

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Facebook's Subscription Plan Gives Publishers Hope at Last

Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Facebook Says It Will Start Testing a Subscription-Based News Product in October

A paywall is coming to Facebook, much to the delight of publishers. Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet. Her announcement comes just over one week after several... Continue reading at AdWeek

[ AdWeek | 2017-07-19 00:00:00 UTC ]
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Facebook disables modified link previews to fight fake news

Facebook has begun implementing a new feature that can prevent fake news from making it on the social network. It has started killing non-publisher Pages' ability to edit the link previews that appear on the website when they post a story, including... Continue reading at Engadget

[ Engadget | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #begun implementing #link previews


How Facebook’s Efforts to Combat Fake News Will Affect Link Previews From Publishers

The next battleground in Facebook's war against fake news is the link previews on shared posts from publishers. Product manager for news Alex Hardiman announced in a blog post that non-publisher pages can no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API... Continue reading at AdWeek

[ AdWeek | 2017-07-19 00:00:00 UTC ]
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Look out, YouTube and Facebook: Amazon’s coming for video publishers

Amazon has paid out "tens of millions" of dollars to video publishers self-distributing on Amazon Prime -- and that's just one way to make money through Amazon. The post Look out, YouTube and Facebook: Amazon’s coming for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-17 00:00:00 UTC ]
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How CNN told the story of London’s Grenfell Tower fire on mobile platforms

For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-17 00:00:00 UTC ]
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News Media Alliance targets Facebook and Google in fight against fake news

Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian

[ The Guardian | 2017-07-10 00:00:00 UTC ]
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French publishers are joining forces to take on Google and Facebook

Le Monde and Le Figaro have paired up to offer a scaled digital ad proposition, and 15 other publishers are pooling audience data to rival the duopoly. The post French publishers are joining forces to take on Google and Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-10 00:00:00 UTC ]
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The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek

[ AdWeek | 2017-07-10 00:00:00 UTC ]
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