Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San Francisco, Facebook will show off new tools to help third party developers build apps, deploy them on Facebook and monetize them through Facebook advertising.Among those tools might be a new service for developers to publish content or features of their own inside Messenger, according to a TechCrunch article. Facebook did not respond to requests for comment.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-03-24 00:00:00 UTC ]
News tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content

Other Publishing stories related to: 'Facebook Messenger as a platform? It's a gamble'


Newspapers seek antitrust exemption to band together in fight against Google and Facebook

For years, news organizations have had little recourse but to cede more distribution and advertising dollars to Facebook and Google, even agreeing to give away articles in the hopes the wider digital audience will pay off in the long run. But as profits continue to decline in journalism, news... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #advertising dollars #long run #news media


Hack: Publishers Game Facebook By Posting Pictures As 'Videos'

Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age

[ Advertising Age | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post video #video content


Facebook won’t let people change the headlines in links — and social media managers aren’t pleased

Facebook's decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. The post Facebook won’t let people change the headlines in links — and social media managers aren’t pleased appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won


Post too much to Facebook and it will be assumed that you're spreading fake news

Facebook's ongoing battle against fake news continues, and the social network has a new weapon in its arsenal. To cut down on the amount of spam and fake news appearing in News Feeds, users who post a lot each day will have their visibility reduced. The thinking behind this is that there are... Continue reading at Betanews

[ Betanews | 2017-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ongoing battle #news feeds #content shared


Facebook needs to be more open about its hate speech policy

On Wednesday, ProPublica published a report that outlines some pretty bizarre reasoning behind Facebook's approach to hate speech and censorship. Evidence shows that Facebook has a moderation policy that could favor "white men" over "black children,"... Continue reading at Engadget

[ Engadget | 2017-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #propublica published #hate speech #evidence shows #white men #black children


Digital Solutions in India 2017: AuthorCafe, a Single-URL Authoring Platform

An online and collaborative authoring and publishing services platform, AuthorCafe, a TNQ start-up, has been in public beta since January 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #public beta


Inside the Facebook team that’s charged with keeping publishers happy

“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #publishing executive


Totally Entwined launches e-store and self-publishing platform

Bonnier Publishing UK's Totally Entwined Group has launched a romance e-store and self-publishing platform called First For Romance. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform


For small publishers, Facebook is often a force for good — and frustration

They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #audience growth


‘Life is not fair’: How Salon regrouped after Facebook decimated its traffic

The news and culture site said after Facebook changed its algorithm a year ago, the publisher's traffic fell 23 percent. The post ‘Life is not fair’: How Salon regrouped after Facebook decimated its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post life #traffic appeared


‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #buy traffic #make money


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format


For Axios, Apple News beats Google AMP and Facebook Instant Articles

At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers


Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform

In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
More news stories like this |


News Corp. in Advanced Talks With Facebook on Subscriptions

News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said."I've been talking with Facebook's Mark Zuckerberg, exchanging thoughts, on how important it... Continue reading at Advertising Age

[ Advertising Age | 2017-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advanced talks #content online #mark zuckerberg #technology companies


Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
More news stories like this |


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #media partners


Strength in Numbers: Publishers Team Up in Fight Against Google and Facebook

The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large publishers #digital advertising


Best of the week: Publishers press Facebook to drive paid subscriptions

This week's top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. The post Best of the week: Publishers press Facebook to drive paid subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-16 00:00:00 UTC ]
More news stories like this |


U.K. Magazine The Drum Bangs the Facebook Gong

Under most circumstances, background information about a conference-room shoot of media company executives would merit, maybe, a couple of tweets. But these are no ordinary circumstances. And so... Doug Zander, U.S. editor for U.K. magazine The Drum, clocks in with a breathless behind-the-scenes... Continue reading at AdWeek

[ AdWeek | 2017-06-16 00:00:00 UTC ]
More news stories like this |