Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San Francisco, Facebook will show off new tools to help third party developers build apps, deploy them on Facebook and monetize them through Facebook advertising.Among those tools might be a new service for developers to publish content or features of their own inside Messenger, according to a TechCrunch article. Facebook did not respond to requests for comment.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-03-24 00:00:00 UTC ]
News tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content

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Facebook Live API Updates Shoot for Professional-Quality Videos

Facebook introduced two updates to its Facebook Live API (application-programming interface) aimed at enabling publishers and developers to create professional-quality live video. The two updates being introduced Wednesday are automated encoder configuration and frame-accurate start times.... Continue reading at AdWeek

[ AdWeek | 2017-09-13 00:00:00 UTC ]
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Major Magazine Publishers Flock to Facebook Watch

A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Just how partisan is Facebook's fake news? We tested it

It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World

[ PC World | 2017-09-07 00:00:00 UTC ]
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In Video Play, Facebook Offers Hundreds of Millions for Music Rights

Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.The posting and viewing of video on Facebook has exploded in recent... Continue reading at Advertising Age

[ Advertising Age | 2017-09-06 00:00:00 UTC ]
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Facebook offers millions to music industry to avert copyright crisis

Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews

[ Betanews | 2017-09-06 00:00:00 UTC ]
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Read Barack Obama’s heartfelt Facebook denouncement of Trump’s DACA decision

Barack Obama published a Facebook post calling the White house out on its decision to rescind the Deferred Actions for Childhood Arrivals (DACA) Act. “To target these young people is wrong–because they have done nothing wrong,” Obama writes. “It is self-defeating–because they want to start new... Continue reading at Fast Company

[ Fast Company | 2017-09-05 00:00:00 UTC ]
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Best of the week: Facebook eyes YouTube with launch of Watch shows

This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-01 00:00:00 UTC ]
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Coming soon to Facebook Watch: sponsored shows

Facebook Watch is barely out of the gate, and publishers are already talking to advertisers about distributing branded shows on the platform. The post Coming soon to Facebook Watch: sponsored shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-31 00:00:00 UTC ]
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Uncharted, Ubisoft Lead Gamescom Chatter on Facebook

Facebook revealed the most talked about video games and consoles on its platform during Gamescom, the German trade fair taking place Aug. 22 through 26. During the week of Gamescom, Facebook said more than 14 million users were behind 29 million interactions (posts, comments, Reactions and... Continue reading at AdWeek

[ AdWeek | 2017-08-25 00:00:00 UTC ]
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Facebook Confirms Plan to Help Pubs Sell Subscriptions Through Instant Articles

And publishers get to keep all of the revenue, says Mark Zuckerberg. The post Facebook Confirms Plan to Help Pubs Sell Subscriptions Through Instant Articles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
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Facebook Lets Publishers Put Logos Next to Headlines

Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age

[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek

[ AdWeek | 2017-08-22 00:00:00 UTC ]
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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Google, Like Facebook, Unfurls Subscription Tool for Publishers

Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Facebook, Airbnb show anti-Nazi stance with user clear out

When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPal​, book their lodging with Airbnb​ and ride with Uber. Continue reading at Stuff

[ Stuff | 2017-08-18 00:00:00 UTC ]
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Mark Zuckerberg on Charlottesville: Facebook will remove violent threats

CEO says Facebook is ‘watching closely’ and will ‘take down threats of physical harm’, joining raft of tech companies purging white nationalists and neo-NazisMark Zuckerberg broke his silence on the white supremacist violence in Charlottesville last weekend, writing in a Facebook post Wednesday... Continue reading at The Guardian

[ The Guardian | 2017-08-17 00:00:00 UTC ]
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Facebook, Airbnb Go on Offense Against Nazis After Violence

When white supremacists plan rallies like the one a few days ago in Charlottesville, Virginia, they often organize their events on Facebook, pay for supplies with PayPal, book their lodging with Airbnb and ride with Uber. Tech companies, for their part, have been taking pains to distance... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Nielsen ratings give credit for Facebook, YouTube and Hulu views

Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget

[ Engadget | 2017-08-15 00:00:00 UTC ]
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Facebook takes on TV and YouTube with revamped video offering

The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone

Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age

[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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