Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile readers in a hurry, Google AMP.AMP pages load near instantaneously, get prime real estate in Google search results, and have seen widespread adoption from both publishers and ecommerce players such as eBay and 1800Flowers. (Pages that load faster often lead to an uptick in sales.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-26 00:00:00 UTC ]
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At the Bologna Book Fair, toy company Mattel announced new plans to publish books and digital stories for Barbie, Thomas & Friends, Fireman Sam and others. The post From Bologna: Mattel Publishing Has New Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-01 00:00:00 UTC ]
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Facebook tracks everyone who visits its site, including people who don’t have an account, and even continues to track users and non-users who have opted out of targeted ads, researchers at two Belgian universities have found.Researchers at the University of Leuven in cooperation with researchers... Continue reading at PC World
[ PC World | 2015-03-31 00:00:00 UTC ]
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The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday
[ Digiday | 2015-03-30 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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The 30th session of the International Publishing Association ended May 26 in Bangkok, completing three days of discussions focused on the ever-changing practices that drive global publishing in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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Ahead of the 2015 London Book Fair, PW asked publishing insiders from France, Germany, Italy, Spain, and Sweden to share what's happening in their markets, from the hot genres to the big-picture challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Publishers offered a measured response to news that the Lifeway Christian Stores chain will no longer carry "heaven tourism" books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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As book sales continue to decline in Italy, publishers are extremely careful in building their lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Russia's Samokat has been awarded the Jeri Laber International Freedom to Publish Award from the Association of American Publishers. The post Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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There is "an enormous business to be built in the book subscription space," similar to that in music and film, but more titles need to be made available by publishers, Scribd c.e.o. Trip Adler told the IPA Congress in Bangkok yesterday (24th March). Meanwhile HarperCollins chief digital officer... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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