Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Brands' Big Challenge: Making the Mind Shift to Mobile

Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Spain's newspaper publishers put their faith in 'Google tax' law

Traditional mainstream publishers in Spain believe they have found a way to extract payment for the appropriation of their online content.It follows the Spanish congress's passing of a law last week nicknamed tasa Google ("Google tax") which gives newspaper publishers the right to seek payment... Continue reading at The Guardian

[ The Guardian | 2014-07-29 00:00:00 UTC ]
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NZ Herald sorry for publishing photo of Jackass star instead of dead soldier

Newspaper took photo of the late Ryan Dunn from Facebook page of NZ-born Israeli killed in GazaA newspaper has apologised after mistakenly publishing a photograph of the late Jackass star Ryan Dunn to accompany a story about an Israeli soldier killed in Gaza.The error, on the front page of the... Continue reading at The Guardian

[ The Guardian | 2014-07-29 00:00:00 UTC ]
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EC: copyright White Paper delays due to 'great diversity of views'

The European Commission is to take "a few more weeks" to finalise its White Paper on... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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Roads Publishing to Launch First U.S. List

Roads Publishing, a division of the Dublin-based luxury brand, Roads, is bringing its list of illustrated books to the U.S. and Canada for the first time this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Laurie Kellogg: Portrait of a Self-Published Romance Writer

Laurie Kellogg has self-published nine romance novels since February 2012 and says she's making more money and having more fun than ever before in her life. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-27 00:00:00 UTC ]
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Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
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The Personal Touch It’s not only sales that publishers look for in a distributor

While publisher Roger Jänecke of Visible Ink says that the “first thing is sales and the second thing is sales” when considering distributors, it’s clear from speaking with him and other independent presses that the connection between a publisher and its distributor isn’t just a business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Comixology now offers DRM-free comic backups, but only from select publishers

When Amazon purchased Comixology, it was a herald of change: iOS users lost the ability to purchase comics in-app, Android users were gifted with a new purchasing system and, now,the digital book seller is going DRM-free. Sort of. Comixology CEO... Continue reading at Engadget

[ Engadget | 2014-07-25 00:00:00 UTC ]
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Make the logo bigger? Publishers downsize

Facebook and Twitter may be giving publishers bigger audiences, but they're having the opposite effect on publishers' branding. The post Make the logo bigger? Publishers downsize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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Literary Agent to Re-Publish Author's 2004 Novel

Literary agent Marly Rusoff is re-releasing, through her publishing imprint Maiden Lane Press, a debut novel by Jonathan Odell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, July 23, 2014

New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Top-Authors Lobby for Long-Term Strategy Against Amazon

Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
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Jack White's Third Man Records launches publishing wing

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[ The Guardian | 2014-07-23 00:00:00 UTC ]
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Start Publishing Buys Whiskey Creek Press

A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Indie Publisher Releases First Salinger E-book

Memphis-based Devault-Graves Digital Editions has collected three early stories from J.D. Salinger in a volume that is, according to the publisher, the "first legitimate book by Salinger to be published in 50 years," and the first Salinger work available digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Obituary: Publishing Exec Malcolm Magruder, 89

Malcolm Magruder was William Morrow and Company's director of sales for nearly 10 years and the Southeastern rep for 12 years until his retirement in 1990. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

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[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Jenny Colgan to publish children's book

Little, Brown Books for Young Readers (LBYR) will next year publish the first children’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-22 00:00:00 UTC ]
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