Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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George Orwell estate 'appalled and wryly' amused at Amazon's 'doublespeak' (+video)

'This is about as close as one can get to the Ministry of Truth and its doublespeak: turning the facts inside out to get a piece of propaganda across,' Bill Hamilton, executor of the Orwell estate, said. Amazon recently wrote a letter criticizing publisher Hachette, with which it is engaged in a... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-15 00:00:00 UTC ]
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Survey on Programmatic Says Publishers Are Behind

  A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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Nerdist Wants to Create a Larger Network Like a Disney

Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek

[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Mapping Bookshops and Publishers in Confusing Cairo

A new web project, CairoBookStop, aims to cull and map information about publishers and bookshops in Cairo that focus on contemporary Arabic literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-14 00:00:00 UTC ]
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Virtual Book Festivals Run By Major Publishers Take Off in UK

HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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'Guantanamo Diary,' the first Gitmo account by a detainee still imprisoned, will be published

“Guantanamo Diary” will be published simultaneously around the world on Jan. 20, 2015, as part of an international campaign to free Mohamedou Ould Slahi, Gitmo prisoner and author of the memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, August 13, 2014

A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Amazon vs Hachette: readers and authors take sides in publishing dispute

The tussle between Amazon and the publishing conglomerate has been raging since spring. Heres an update on the fightA corporate boxing match broke from the ring and swelled into all-out rumpus last weekend, as readers and authors took sides in Amazon and Hachettes fight over the publishing... Continue reading at The Guardian

[ The Guardian | 2014-08-12 00:00:00 UTC ]
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Amazon misrepresents Orwell and takes on Disney, as the pricing war intensifies (+video)

In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
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In China, You Don’t Need a Publisher to Rake in the Big Yuan

China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Canongate to publish Guantánamo memoir

Canongate has acquired an account of life at Guantanamo Bay by one of its prisoners, Mohamedou... Continue reading at The Bookseller

[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Self-publishing becomes larger focus at this year’s Frankfurt Book Fair

The Frankfurt Book Fair will organize a two-day self-publishing and author program at the 2014 fair this year, aimed at an international audience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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Publisher defends Dahl book cover

Penguin has defended its decision to use an image of a doll-like young girl on the cover of a new edition of Charlie and the Chocolate Factory. Continue reading at BBC News

[ BBC News | 2014-08-08 00:00:00 UTC ]
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Comics Publishers Lure Bestselling Book Authors

Bestselling authors George R.R. Martin and Chuck Palahniuk and director Quentin Tarantino, along with their respective comics publishers Avatar Press, Dark Horse, and Dynamite Entertainment, generated a lot of attention at the recent Comic-Con International about their forthcoming comics projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Eoin Purcell to head Amazon Publishing UK

Eoin Purcell, formerly editorial director of New Island Books in Dublin, has been appointed to... Continue reading at The Bookseller

[ The Bookseller | 2014-08-08 00:00:00 UTC ]
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Amazon Publishing Expands

Amazon has made new additions to its publishing teams in the company's New York and London offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Copyright Changes Hit Canadian Publishers Hard

When the Canadian Copyright Modernization Act was passed in 2012, publishing associations were happy with certain aspects of the legislation, including its antipiracy measures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Tricking Facebook's Algorithm

A successful experiment to make one status-update widely seen—and the social publishing site still won in the end.  Continue reading at The Atlantic

[ The Atlantic | 2014-08-08 00:00:00 UTC ]
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Why Are Publishers Still Warehousing and Fulfilling Books?

Veteran publishing consultant Bruce Harris advises publishers to get out of warehousing and fulfillment and into their own branded bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-07 00:00:00 UTC ]
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Wikipedia Publishes First-Ever Transparency Report--And There's A Funny Story About A Monkey

Compared to Google and Facebook, Wikipedia is remarkably tight-lipped when it comes to requests for user data.Although Wikipedia is one of the largest websites in the world, it receives relatively few requests from government agencies for user information, especially compared to companies like... Continue reading at Fast Company

[ Fast Company | 2014-08-06 00:00:00 UTC ]
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