Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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'Authors United' promises long-term Amazon strategy

Authors United, the group of writers who signed a letter calling on Amazon to resolve its dispute... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Fantagraphics to Publish Van Cook and Romberger’s New Book

In November Fantagraphics will publish 'The Late Child and Other Animals,' a new work from Marguerite Van Cook and James Romberger, the team that produced '7 Miles A Second,' the acclaimed graphic memoir of David Wojnarowicz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Orion to publish Santana biog

Orion is to publish the autobiography of “legendary” musician Carlos Santana. Alan... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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International Alliance of Independent Publishers Assembles in Cape Town

The International Alliance of Independent Publishers will be holding their International Assembly in Cape Town this year from September 17-21. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-21 00:00:00 UTC ]
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Why digital publishers want to be in the magazine business

Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-21 00:00:00 UTC ]
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Publishers’ love-hate relationship with StumbleUpon

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[ Digiday | 2014-07-18 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
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How Top Publishers Label Content Recommendation Ads

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[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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Publishing Picasso in the “Infinite Real Estate of Digital”

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[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
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Elmore Leonard's unpublished stories to be published next year

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[ The Guardian | 2014-07-17 00:00:00 UTC ]
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[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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How top publishers tend to their homepages

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[ Digiday | 2014-07-16 00:00:00 UTC ]
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VIDEO: Is this the end for Archie?

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[ BBC World | 2014-07-16 00:00:00 UTC ]
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A self-published poet laureate? North Carolina pick draws controversy

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[ The Christian Science Monitor | 2014-07-16 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
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[ The Guardian | 2014-07-15 00:00:00 UTC ]
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In the UK, Traditional Publishing’s Pay for Authors “Not Fair”

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[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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