Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
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Global Publishing Leaders 2014: Cambridge University Press

Cambridge University Press is the oldest publishing house in the world, with a focus on education and reference and over 50,000 titles in print. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: Planeta

Planeta is the leading Spanish language publishing group in Spain and Latin America. Continue reading at Publishers Weekly

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The World's 56 Largest Book Publishers, 2014

International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: Kodansha

Kodansha owns the Otowa Group and is a stockholder in various broadcasters across Japan, and is believed to hold around 20% of the TBS Group's stock. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: Kadokawa

The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: Informa

Informa is a provider of professional information with a focus on academic and professional publishing, and informational events, and has 150 offices in 40 countries. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: RCS Libri

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Global Publishing Leaders 2014: De Agostini

De Agostini SpA is an Italian company that operates De Agostini Publishing, De Agostini Libri, Editions Atlas France/Suisse, Digital De Agostini. Continue reading at Publishers Weekly

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Global Publishing Leaders 2014: Houghton Mifflin Harcourt

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Global Publishing Leaders 2014: Bonnier

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Global Publishing Leaders 2014: Oxford University Press

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Global Publishing Leaders 2014: Saraiva

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Global Publishing Leaders 2014: Cornelsen

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Global Publishing Leaders 2014: Simon & Schuster

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Global Publishing Leaders 2014: Springer

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Global Publishing Leaders 2014: HarperCollins

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Global Publishing Leaders 2014: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century. Continue reading at Publishers Weekly

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5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

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