Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Informa is a provider of professional information with a focus on academic and professional publishing, and informational events, and has 150 offices in 40 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Woongjin Think Big publishes educational materials for all ages, including study books, collections, single works, after school learning materials, textbooks, and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Houghton Mifflin Harcourt (HMH) is a global education and learning company that reaches 50 million students throughout the U.S. and in 150 countries. Ninety percent of its revenue comes from education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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De Agostini SpA is an Italian company that operates De Agostini Publishing, De Agostini Libri, Editions Atlas France/Suisse, Digital De Agostini. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The Franz Cornelsen Education Group is a German education company that creates and distributes educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Cengage is a U.S.-based educational publisher with products adapted and distributed in over 110 countries by Cengage International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Egmont is a leading Nordic media group that includes Cappelen Damm, Norway's largest publisher, and Lindhardt og Ringhof, Denmark's second-largest publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Cambridge University Press is the oldest publishing house in the world, with a focus on education and reference and over 50,000 titles in print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Reed Elsevier is the world-leading provider of scientific, technical, and medical information products and services and the fourth largest provider in the world of digital paid content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Haufe-Lexware is a German media group operating in business, law, and tax. The company was founded as Rudolf Haufe Verlag in 1934 in Berlin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Saraiva is a leading publisher and bookseller in Brazil, claiming a market share in Brazil of 15% in professional and technical books and 16% in textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Abril Educação is an educational publishing and technology company under Abril S.A., the media division of Grupo Abril, a major Latin American communications group founded in 1950. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital, Information and Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Thomson Reuters is a multimedia company that provides information for businesses and professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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HarperCollins is a subsidiary of News Corp, a global media and information services company that covers a range of media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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