The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Mark Zuckerberg’s selection of The End of Power by Moisés Naím sparks ‘seismic change’ in the book’s fortunes, with 18 months’ sales outstripped in daysHow to be a winner: the books that inspire Mark Zuckerberg and other high flyersWhy would Mark Zuckerberg recommend The End of Power? Facebook... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
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A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News
[ BBC News | 2015-01-05 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in. Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
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Local authorities will see their spending power reduced by 1.8% on average in 2015/16, following cuts to funding by the government, but some councils could face a 6.4% reduction. The announcement comes on the same day that the funding of libraries has come under the spotlight with the release... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-19 00:00:00 UTC ]
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Cengage Learning (EMEA) Ltd, whose parent company Cengage Learning Inc emerged from Chapter 11 proceedings in the US in the spring, has reported turnover of £34.1m in the nine months to 31st March 2014, with a profit after tax of £4.8m. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Delivery company Yodel has assured retailers that its backlog has been cleared and customers should receive deliveries they ordered last week no later than this Wednesday (17th December), after late deliveries hit pre-Christmas sales for bookshops and their customers. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian
[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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BookShout, a platform for selling and promoting print and digital titles, has been chosen to deliver content--and offer book retailing--to attendees at Austin’s SXSW festivals in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-11 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget
[ Engadget | 2014-12-07 00:00:00 UTC ]
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Founded in 2011 by Jill and Ron Tomich, Denver-based Slicebooks is a digital publishing platform that gives publishers the ability to “slice” their titles into smaller chunks and sell them by chapter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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