Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'

[ AdWeek | 2018-12-15 00:00:00 UTC ]
News tagged with: #advertising revenue

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The 2014 Audience Development Salary Survey

Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth.
 It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #audience development #circulation practices #bottom lines


MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #audience data #magazine brands


Emma Thompson opens Peter Rabbit library

Actress and writer Emma Thompson has today (29th September) opened a new Peter Rabbit children... Continue reading at The Bookseller

[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad server #actual ads #demand-side platform #buy ads #real-time auctions #company plans


French Embassy to Open NYC Bookstore

On Saturday, Albertine bookstore and reading room, with books in English and French, will open its doors across the street from the Metropolitan Museum of Art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french embassy #reading room


How Facebook is courting publishers

The social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old. The post How Facebook is courting publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing execs #media companies


Websites Are Wary of Facebook Tracking Software

Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailers #pushing back #track users #target ads


Brussels relaunches competition complaints against Google

An agreement between the European Commission and Google over alleged abuses of its dominant... Continue reading at The Bookseller

[ The Bookseller | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission


Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Amazon Launching New Crowdsourcing Publishing Program

After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Penguin Launches Cartoon Network Imprint

Penguin Books for Young Readers will launch a Cartoon Network imprint that will include books tied to existing and future Cartoon Network–owned shows and serve as a launchpad for new content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin books #young readers


News Corp: Google is a 'platform for piracy' with 'cynical management'

News Corp, Rupert Murdoch's media behemoth, is the latest source of criticism of Google. Robert Thomson, the chief executive of the company -- responsible for the Times and the Sun in the UK as well the book publisher HarperCollins -- has written to the European Commission to complain that the... Continue reading at Betanews

[ Betanews | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #media behemoth #robert thomson #european commission #search giant #stifle competition


Kat Meyer Joins 'PW'

PWxyz, the parent company of 'Publishers Weekly,' has named Kat Meyer to the newly created position of director, events and community engagement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community engagement


Google Hires P&G's Top North America Media Executive

Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age

[ Advertising Age | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #kantar media #key role #rising star


Facebook tests vanishing posts

The social network is testing a feature that allows users to set their published posts to be deleted at a specific time. Continue reading at BBC World

[ BBC World | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published posts


Facebook's 'books that stayed with you' meme: Here are the top picks

Facebook recently revealed some of the books that users picked most often when participating in a meme about what books 'stayed with you.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top picks


Facebook drops hints that it’s eyeing content recommendation, too

What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-09 00:00:00 UTC ]
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The 100 Books Facebook Users Love

What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic

[ The Atlantic | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Google Settles Infringement Suit with Photographers

Google has reached an agreement with a group of photographers to settle charges involving its scanning project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scanning project


Want to Open Your Own Independent UK Bookstore?

Richard Kemp has opened 3 independent UK bookstores and wants to help others open 1,000 more. Here are his top tips for getting started. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top tips